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Strategy Tools

Market Positioning Map

Find where you truly stand — and where the white space is.

Visualize your competitive landscape across key positioning dimensions and identify untapped market positions where you can lead, not follow.

Try Market Positioning Map Free
2-day free trial · No credit card

Watch the 2-minute demo

The Problem

Most brands define their positioning based on internal perception, not market reality. Without a clear map, you end up competing on price instead of on differentiated value.

How It Works
1
List Your Competitors
Enter your brand and up to 7 competitors.
2
Choose Positioning Axes
Select or define 2–4 competitive dimensions (e.g., price vs quality, mass vs niche).
3
Receive Your Positioning Map
Download a visual map with strategic recommendations.
What You Get
Visual perceptual positioning map (exportable)
White space opportunity analysis
Positioning statement recommendations
Messaging pivot guide based on your chosen position
Competitive differentiation playbook
Output FormatVisual PDF map + Word strategy document
Time to Complete15 minutes
Use Cases

Define or redefine your brand positioning strategy

Identify uncrowded market positions to own

Prepare brand strategy presentations for stakeholders

Guide rebranding or repositioning initiatives

Frequently Asked Questions

Yes. You can choose from 20+ pre-built dimension pairs or define your own custom axes based on your market dynamics.

You can map up to 8 brands including your own on a single map.

Yes. You can export the map as a high-resolution PNG or editable PDF to use in presentations.

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