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Complete Market Analysis in 10 Minutes: AI Marketing Intelligence Guide
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Strategy Tools
Market Positioning Map
TurboAgents Market Positioning Map is an AI tool that plots your brand and up to seven rivals on two axes you choose, names the four quadrants, finds the open gap no rival occupies, recommends where you should move, and writes four repositioning moves: messaging, product, pricing and channel. Drag any dot to where you see it and the gap is re-checked instantly and re-read on request.
Your whole category on one map: the gap nobody owns, and the four moves to take it. Disagree? Drag the dots.
Pick your brand and your competitors from Brand Brain become the dots: the engine adds the real players you didn’t name and researches where each one sits. Choose one of three suggested axis pairs or write your own. You get one clear picture: your position, the crowded corner, the empty space, the recommended move and the arrow to get there. And because it is your market, you can move any dot and ask the map to think again.
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How to use Market Positioning Map
Video tutorial · 1:26
Every strategy deck has a positioning map, drawn by hand and argued over for an hour, and no one can say why a dot sits where it does. TurboAgents Market Map puts your brand and up to seven rivals on one map, shows the gap nobody owns, and gives you four moves to take it.
Watch on YouTube ↗All 39 tool tutorials ↗
Read what this video shows
Every strategy deck has one map. It’s drawn by hand, argued over for an hour, and no one can say why a dot sits there. Market Map shows where you sit, the gap nobody owns, and the move to own it.
Step 1 · Pick your brand. Brand Brain already knows it.
Step 2 · Choose a customer. Rivals are placed as this customer sees them.
Step 3 · Check your rivals. Your rivals are already listed, and the map adds players you didn’t name.
Step 4 · Pick your axes. Pick two things that split your market, or let our AI suggest three pairs.
Step 5 · Draw the map. Pick one pair, and click Draw the map. Every rival lands where your customer sees it, plus one you didn’t name. The four corners each get a name, and the map shows you, the gap, and the move to own it.
The report explains why you sit there, with four moves. Sources are listed and assumptions labelled. Download it as a picture or as Word. One map shows you where every rival sits, the gap nobody owns, and the moves to take it. Stop drawing the map by hand.
Up to 8
Brands on one map: you and seven rivals
3
Suggested axis pairs, each with a reason, or your own
Drag
Any dot, and the gap is re-checked at once
4 moves
Messaging · product · pricing · channel
What is Market Positioning Map?
A picture of your category, and the empty seat no one has taken.
A positioning map plots the brands in a category against the two things customers actually use to tell them apart: value versus premium, traditional versus innovative, simple versus expert. Seeing everyone on one grid shows what an internal deck never will: where the market is bunched up fighting over the same ground, and where there is space nobody has claimed.
The map is only half the job. TurboAgents researches where each player really sits, names the quadrants in your category’s own terms, finds the open gap, says where you should move and why, and writes the four moves to get there. The positions are a strategist’s read of market perception, and the map says so, which is exactly why you can drag any dot and have it re-read. The terms behind it:
Where everyone sits, and the gap you can own
- Perceptual map
- A two-axis picture of how customers see the brands in a category: who sits where.
- Axis pair
- The two dimensions the map is drawn on. The pair you pick decides what the map reveals, so it offers three, each with a line on why.
- White space
- A region of the map no rival occupies: the position you could own, if the demand is real.
- Named quadrants
- Each corner of the map labelled in your category’s own words, so “high price, high innovation” becomes something a team can say.
The Problem
Most brands set their positioning from the inside out (a workshop, a gut feel, a tagline everyone liked) and discover later that three competitors say the same thing. The map in the strategy deck is usually drawn by hand, argued about for an hour, and never touched again.
How It Works
1
Pick your brand: your rivals come with it
Competitors from your Brand Brain become the dots, confirmed ones ticked. The engine adds the real players you didn’t name, up to seven rivals in all, and your own position is plotted too.
2
Choose the axes
Pick one of three suggested axis pairs, each with named ends and one line on what it reveals, or type your own. The map is researched and drawn as one picture.
3
Read it, move it, take it
See your star, the gap, the recommended position and the move. Click any dot for its reasoning. Drag any dot you disagree with and re-read the gap. Download the picture, or the full strategy as a branded Word document.
See a Real Excerpt
This is what lands in your inbox.
POSITIONING_MAP.docxThe gap · recommended move
DTC Coffee: Premium Specialist Is Open
Axes: Value → Premium (across) × Mass-market → Specialist (up) · Generated for illustration
Rivals in the value / mass corner
5 of 6
The crowded quadrant
Rivals in the premium-specialist quadrant
0
Open, no one sits here
Your move
→ top right
From accessible-mid to premium specialist
Key trends flagged
- ▸Messaging: lead with craft explained plainly, expertise without the snobbery.
- ▸Product: a single-origin range with brewing guidance on every bag.
- ▸Pricing: step up from the crowded middle; the buyers in this gap already pay for quality.
- ▸Channel: specialist communities and brewing content, not discount marketplaces.
Illustrative sample. Real positions are the strategist’s read of market perception, with sources and the assumptions to validate, and yours to adjust.
What You Get
- The map, as one picture: Your brand and up to seven rivals plotted on the axes you chose.
- Named quadrants: Each corner labelled in your category’s own terms.
- Your current position: Where your brand sits today, reasoned like every other dot.
- The white space: The open region no rival occupies, and the opportunity in it.
- A recommended position: Where to move, with the reason: shown as a ring and an arrow on the map.
- A dossier on every dot: Why each brand sits where it does, its strength, its weakness and its differentiator.
- A four-move playbook: Messaging, product, pricing and channel, from where you are to where you should be.
- Drag and re-read: Move any dot; the gap check re-runs at once, and the opportunity and moves can be rewritten for your positions.
- Strategic analysis and assumptions: The landscape in brief, and what to validate before you commit.
- Picture and Word export: A PNG of the map for your deck, and the full strategy with the map on page one.
Output FormatInteractive map on screen + PNG picture + branded Word document
Time to CompleteA couple of minutes
Best Paired WithCompetitor Analysis · Strategy & Brief
More Than a Report
A positioning map shows you where you are. This tells you where to move, and lets you argue back.
Most tools draw the dots and stop. This names the gap, recommends the move, writes the playbook, and treats your knowledge of the market as an input, not an afterthought.
The hero view
See the gap, not just the dots
Every brand in your category on one map: the crowded corner everyone fights over, the empty space nobody owns, your position, where you should be and the arrow between them. It is the moment the strategy becomes obvious.
Your category on one map
Only on TurboAgents
Disagree with a dot? Drag it.
You know your market. Drag any brand to where you see it and the map checks at once whether the gap is still open. Press “Re-read the gap” and the opportunity and the four moves are rewritten for the positions you set.
You moved Northbound Roasters up and rightdeveloped →
Instant check
The premium-specialist gap is now contested on its lower edge.
Re-read the gap
The open space shifts to accessible-expert: premium craft at a mid price.
New moves
Messaging, product, pricing and channel rewritten for the new gap.
Evidence per dot
Click any brand for its reasoning
No mystery dots. Every placement comes with the reason it sits there, the brand’s core strength, its key weakness and what sets it apart: researched on the web, with sources in the report.
Rival dossier
GoldBean Co.
Why hereDiscount bundles, mass retail
StrengthPrice and reach
WeaknessNo craft credibility
DifferentiatorEverywhere, cheaply
What it means for you
Don’t fight them on price. They own that corner.
A plan, not a poster
Four moves to get there
The map ends in a repositioning playbook (one move each for messaging, product, pricing and channel) so the new position shows up everywhere a customer meets you, not just in the deck.
Four moves
1
Messaging: craft, explained plainly
2
Product: single-origin range with brewing guides
3
Pricing: step up out of the crowded middle
4
Channel: specialist communities over discount marketplaces
✕
Avoid
Don’t chase the value corner: five rivals are already fighting there.
How It Compares
AI vs. an agency vs. doing it yourself.
| Criteria | TurboAgents | Branding Agency | DIY (you + slides) |
|---|---|---|---|
| Turnaround | A couple of minutes | 3 to 6 weeks | A day of workshops |
| Cost | From $49/mo | $8,000 to $25,000 | “Free” (your time) |
| Rivals you didn’t name, found | Yes | Yes | Only the ones you know |
| Reasoning behind every dot | Click any dot | In the appendix | Your guess |
| Move a dot and re-think | Instantly | Another round, billed | Redraw the slide |
| Moves to take the gap | Four, written | Yes: billed | You draft them |
| Picture for your deck | PNG + Word | In the deck | Build it yourself |
Use Cases
- →
Founder defining positioning: See where you sit and where you can win before committing a brand, a homepage or a raise to it.
- →
CMO planning a rebrand: Move toward open space instead of into a rival’s corner, with the four moves written.
- →
Marketer stuck competing on price: Find the difference that gets you out of the discount war.
- →
Agency in a strategy pitch: Put the category on screen, drag the dots with the client in the room, and re-read the gap live.
- →
Team entering a new market: See who owns what before you launch, and aim at the gap no incumbent has claimed.
- →
Startup preparing to fundraise: Show investors a clear, visual case for the space you will own.
Frequently Asked Questions
Pick the two things your market is judged on as the axes and add up to seven rivals. The tool plots everyone, names the quadrants and finds the open gap nobody owns. Drag any dot you disagree with and the gap is re-checked.
A two-axis picture of how customers see the brands in a category, like value versus premium. Seeing every player on one grid reveals where the market is crowded and where there is space no brand has claimed.
From your Brand Brain: confirmed competitors become dots. The engine then adds the real, current players you didn’t name, up to seven rivals in total, and plots your brand too.
The tool suggests three axis pairs for your category, each with named ends and one line on what it would reveal. Pick one, or type your own.
Yes. Drag any brand to where you think it belongs. The map checks at once whether the gap is still open, and “Re-read the gap” rewrites the opportunity, the recommended position and the four moves for the positions you set.
They are a strategist’s read of market perception, researched on the web, with the reasoning for every dot and the sources in the report. The map says plainly that they are a read, not measured data, which is why you can adjust them.
Named quadrants, the white space and the opportunity in it, a recommended position, a dossier on every dot, a four-move playbook (messaging, product, pricing, channel), a strategic analysis and the assumptions to validate.
Yes: download the map as a PNG for your deck, and the full strategy as a branded Word document with the map on the first page.
That is one of the most common reasons to use it. When brands cluster in one corner, price becomes the only lever. The map shows the open position to move toward instead.
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