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Consumer Analysis
TurboAgents Consumer Analysis is an AI buyer persona generator that starts from a customer type you already sell to, tests it against live research on your market, and writes a behavioural audit (the job the product is really hired for, psychographics, the buying journey, pain points, what flips the purchase and where to reach them) including where the real market is wider than your persona.
Test the customer you think you have against the market you actually have.
Most personas are written once in a workshop and never checked again. Pick your brand and one of its customer types, and the engine researches how people in your market really behave, then tells you what holds, what doesn’t, and who you are missing. Ten sections, charts marked sourced or estimated, and an Ask tab for the follow-up questions.
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How to use Consumer Analysis
Video tutorial · 1:30
Your buyer persona was written once and never checked, so you sell to a guess and miss the real buyers. TurboAgents Consumer Analysis does more than generate a persona. It tests the customer you think you have against the market you actually have.
Watch on YouTube ↗All 39 tool tutorials ↗
Read what this video shows
You don’t really know who your customer is. Your persona was written once and never checked, so you sell to a guess and miss the real buyers. Consumer Analysis shows who really buys, why, and what flips the decision.
Step 1 · Pick your customer. Brand Brain already knows your customers. Pick the one to test.
Step 2 · Run the analysis. The scope fills itself, and it builds on your Market Analysis when you have one. Click Run the analysis.
Your customer is set against the real market, which may be wider and younger than you thought. The report covers why they buy, what stops them and what tips the decision, with every source numbered and listed. On the dashboard, each chart is marked as an estimate.
Step 3 · Ask the analyst. Got a question? Ask the analyst. It answers only from your report. Ask how to beat your buyer’s biggest fear, and you get the message and the on-page proof to use. Ask how to keep new customers for 90 days, and you get three steps, in order.
Now you know who really buys, why they buy, and what flips the decision. Stop selling to a guess.
10
Report sections, from the job to the roadmap
1 persona
Your starting point: tested, not restated
Wider?
Where the real market goes beyond your persona
Saved
To your brand: the Strategy Brief reads it
What is Consumer Analysis?
Demographics tell you who. This tells you why.
A consumer analysis explains why a specific audience buys: the job they are hiring your product to do, the values behind the choice, the moment that tips them from interested to buying, the doubt that stops them, and where their attention actually goes. Demographics tell you a buyer is 34 and lives in a city. Consumer analysis tells you she buys to feel in control, hesitates on proof, and trusts a friend’s message over an ad.
The usual route is surveys, focus groups and weeks of synthesis. TurboAgents starts from the customer type already in your Brand Brain, researches your market on the web, and writes the audit, pointing out where your persona is right, where it is too narrow, and what to say to each stage of the journey. What it surfaces sits below the surface:
Why they buy lives below the surface
- Job to be done
- The functional, emotional and social job a customer is really hiring your product for, often not the one on the label.
- Psychographics
- The values, attitudes and identity behind a purchase: the layer under age and income.
- Purchase trigger
- The moment or feeling that flips a buyer from “interested” to “buying now”.
- Decision hierarchy
- The order in which a buyer weighs things: what actually decides it, and what only matters once that is settled.
The Problem
Most customer research stops at age, income and location, and none of that explains why anyone buys. Brands write a persona once, never test it, and then wonder why campaigns reach the right people and still don’t convert. The miss is usually the message, and the message came from a guess.
How It Works
1
Pick your brand and a customer type
Choose one of the customer types saved in your Brand Brain as the starting point. No brand? Describe the product and the audience yourself and the engine finds the most valuable segments.
2
Set the scope, and build on earlier work
Product, region and audience fill in from your brand, all editable. Tick a saved Market Analysis and the audit builds on it, free. Then run it: the engine researches your market live on the web.
3
Read it, question it, export it
Ten sections, a dashboard of charts and an Ask tab for follow-ups. Saved to your brand for the Strategy Brief, and exported as a branded Word document.
See a Real Excerpt
This is what lands in your inbox.
CONSUMER_ANALYSIS_REPORT.docxPsychographic drivers · where your persona is too narrow
DTC Skincare Buyer: What Really Drives the Purchase
Starting persona: “The results-driven routine builder” · Generated for illustration
Control
41%
Buys to feel on top of a routine · estimate
Belonging
33%
Wants to belong to the brand’s community · estimate
Value
26%
Needs the payoff made explicit · estimate
Key trends flagged
- ▸Your persona holds on motivation, but the market is wider: men 30 to 45 are buying the same routine, and none of your messaging speaks to them.
- ▸The trigger is a visible “problem moment” (a breakout, an event coming up) not a seasonal sale.
- ▸The deciding doubt is trust, not price: they want proof before checkout.
- ▸They discover on short video but buy after a friend’s recommendation.
Illustrative sample. A real report researches your market live, lists its sources, and marks every chart figure as sourced or estimated.
What You Get
- Executive summary: The one insight that matters most, in about a paragraph.
- Where your persona holds, and where the market is wider: Your customer type tested against the real market, with the gaps named.
- Demographic profile: Who is really buying, beyond who you think is buying.
- Psychographic drivers: The values and identity behind the purchase.
- Behavioural patterns: What they actually do, not what they say they do.
- Buyer’s journey map: Trigger, consideration, purchase and retention: stage by stage.
- Pain points: The sharpest problems, synthesised from the research.
- Loyalty and affinity triggers: What turns a first order into a habit.
- Media habits: Where their attention goes and whom they trust.
- Decision hierarchy: What actually decides the purchase, in order.
- Engagement roadmap: Where to reach them, with what message, at each stage.
- Charts marked sourced or estimate: Age mix, mindset segments and trigger strength.
Output FormatReport, dashboard and Ask views on screen + branded Word document
Time to CompleteA few minutes
Best Paired WithMarket Analysis · Strategy & Brief · Chat With TG
More Than a Report
Your persona, pressure-tested.
The most expensive assumption in marketing is the customer you never checked. This starts from yours and tells you, with sources, where it is wrong.
Only on TurboAgents
It starts from your customer, then checks it
Pick a customer type from your Brand Brain and the engine uses it as the starting point, not the answer. It researches the market and reports where your persona holds, where it is too narrow, and which buyers you are not speaking to at all.
Starting point“The results-driven routine builder”
Tested against
✓Your Brand BrainPersona · product · voice
✓Market AnalysisYour saved report · free
✓Live web researchBehaviour · reviews · studies
✓The verdictHolds · narrower · wider
↳The finding is what the market says, not your persona repeated back.
Only on TurboAgents
Ask about your own audience
Want to understand one stage of the journey, or what to say to the buyers your persona missed? Ask. The analyst has your full audit in front of it, so the answer is about your customer, not a textbook one.
YouWhat stops them at checkout?
AI AnalystTrust, not price. Your decision-hierarchy section shows proof comes first for this buyer: before-and-afters or a dermatologist mention on the product page.
YouAnd what should we say to the men buying the same routine?
Ask a follow-up…↑
How It Compares
AI vs. an agency vs. doing it yourself.
| Criteria | TurboAgents | Research Agency | DIY (you + guesswork) |
|---|---|---|---|
| Turnaround | A few minutes | 3 to 6 weeks | A gut feeling, instantly |
| Cost | From $49/mo | $8,000 to $20,000 | “Free” (until it misfires) |
| Tests your existing persona | Yes, by design | If you ask | Never |
| Goes beyond demographics | Yes | Yes | Rarely |
| Journey mapped stage by stage | Yes | Sometimes | Guessed |
| Ask follow-up questions | Anytime | Billed hourly | No one to ask |
| Feeds your strategy brief | Automatically | You send the PDF | Copy and paste |
Use Cases
- →
Brand manager with an old persona: Find out whether the customer in your deck is still the customer in your market.
- →
Copywriter starting a project: Begin with the buyer’s real motivations and doubts instead of a blank page and an age range.
- →
Founder looking for fit: Learn the job your product is really hired for before you lock the pitch.
- →
Growth lead lifting conversion: Rewrite pages around the trigger and the deciding doubt the audit names.
- →
Strategy planner: Feed the audit straight into the Strategy Brief so the brief speaks to a tested customer.
- →
Brand eyeing a new segment: See who else is buying, and what they need to hear, before spending on them.
Frequently Asked Questions
Yes, and it goes further than one. A typical persona generator invents a customer from a few lines. This one starts from a customer type you already sell to, checks it against live research on your market, and writes the full picture: the job they hire you for, psychographics, buying journey, pain points and where to reach them.
Ten sections: an executive summary, demographic profile, psychographic drivers, behavioural patterns, a buyer’s journey map, pain points, loyalty triggers, media habits, the decision hierarchy and an engagement roadmap, plus charts and the sources used.
A persona says who the buyer is. This says why they buy, what stops them and where to reach them, and it starts from your existing persona and tests it against the real market, including where the market is wider than you thought.
It works best with one: pick a customer type from your Brand Brain and it becomes the starting point. Without one, describe the product and audience and the engine finds the most valuable segments itself.
Yes. The engine researches your market live on the web for every run and lists its sources. Every chart is marked as sourced or estimate, so you know what is evidence and what is a reasoned read.
Yes. Tick a saved Market Analysis and the audit builds on it at no extra cost. The finished audit is saved to your brand too, ready for the Strategy Brief.
Yes. The Ask tab lets you question your own audit: one journey stage, one segment, what to say to a buyer your persona missed. The analyst has the full report in front of it.
The narrower the starting point, the sharper the audit. A saved customer type is ideal; “busy parents who buy organic” beats “women 25 to 45” if you are typing it yourself.
Yes: take your customer types into Chat With TG and ask them questions or show them a creative. This tool tells you what the market says; that one lets you talk to it.
Related Tools
Market Analysis
How big the market really is: sized two ways, with the sources beside every number.
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Chat With TG
A focus group made of your own customers: ask them anything, show them your ad, hear it in their words.
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All your research, turned into the one page the whole team can act on.
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