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Brand Brain

TurboAgents Brand Brain is the one place that holds what the platform permanently knows about your brand — who you are, what you sell, who buys it and who you compete with. It reads your website once, you confirm what it found, and nearly thirty TurboAgents tools pick it up from then on, so you stop retyping your brand into every form.

Tell us about your brand once. Every tool starts already knowing it.

Paste your website address. Brand Brain reads the site and drafts your brand profile, your products, the customer types you sell to and the competitors you are up against. You check it, tick what is right and fix what is not. From then on, pick your brand in any tool and the boxes fill themselves — the same facts, the same voice, every time.

Try Brand Brain Free
2-day free trial · No credit card
1
Website address to start from
~30
Tools that read it
4
Things it keeps: brand, products, customers, rivals
Free
To set up on the free trial
What is Brand Brain?

The brief you would hand a new agency — written once, kept forever.

Every marketing tool asks the same questions. What is the brand called? What do you sell? Who is it for? What tone do you write in? Who are you up against? Counted across our own tools, more than thirty of them asked for a description and most asked for the audience. Typed thirty times, the answers drift — and so does everything written from them.

Brand Brain asks once. It keeps the answers as a record you own and can edit any time, and it remembers where every answer came from — read off your website, suggested by us, or typed by you — so a guess is never passed off as a fact. Here is what it holds:

Brand profile
Your name, what you sell in one line, category, markets, language, tone of voice, words you always and never use, logo, colours, fonts and proof — awards, certifications, years in business, named clients.
Products
Each product’s name, what it is, its features and what each one does for the buyer, who it is for, price, photos and where it is sold. Read from its own page, typed in, or imported from a spreadsheet.
Customer types
Two to four drafted descriptions of the people who buy from you — what they want, what worries them, what stops them buying and where they spend their time. Drafts until you confirm them.
Competitors
Two to five brands you are up against, what they stand for and how you differ. Suggested, then confirmed by you.
The Problem

Every tool starts from a blank form. So the brand gets described again and again — a little differently each time — and the ad, the listing and the blog post end up sounding like three different companies. The facts that matter most, like the proof you can actually stand behind, get retyped from memory or left out.

How It Works

1
Paste your website address
Brand Brain reads your site and drafts your brand profile — voice, proof, logo, colours — and finds the products on it. Pick the products you want read in full, or import your catalogue from a spreadsheet instead.
2
Check it and confirm
Every field shows where it came from. Correct anything that is off, and tick the customer types and competitors that are right. Nothing we suggested is treated as fact until you have ticked it.
3
Pick your brand in any tool
Open a tool, choose your brand, and its boxes fill themselves from what you confirmed. Change your brand once and every tool uses the new version from then on.

What You Get

  • A brand profile read from your website — Name, one-liner, category, markets, language, tone of voice, always-say and never-say words, logo, colours, fonts and proof.
  • Your products, each with its own facts — Features turned into buyer benefits, who each product is for, price, photos and where it is sold.
  • Customer types drafted for you — Two to four buyers described in full — wants, worries, objections, where they are — for you to confirm or edit.
  • Competitors suggested for you — Two to five rivals with their position and how you differ, confirmed by you before any tool uses them.
  • A source on every field — Read from your site, suggested, or typed by you. Tools use what you confirmed as fact and only use a suggestion if you tick it.
  • Spreadsheet import — Bring your catalogue in from a CSV — a Shopify product export works as it is. Importing is free.
  • Your real product photos — Saved with each product so the picture tools shoot your actual product, not a lookalike.
  • Product groups — Products sorted into groups from your own shop categories, so a tool can work on a whole range at once.
  • Refresh a product any time — Changed a product page? Read it again and only that product is updated.
  • Used across the platform — Nearly thirty tools and the Workflow Builder read it — pick the brand once for a whole chain of tools.
Output FormatA saved brand record — brand, products, customer types and competitors — that every tool can read
Time to CompleteA few minutes
Best Paired WithPhotoshoot Studio · Social Planner · Product Description & SEO Pack
More Than a Report

Most tools forget you the moment you close the tab. This remembers — and shows its working.

A brand record is only useful if you can trust it. So Brand Brain reads your real site, keeps a source beside every answer, and never lets a suggestion slip into your marketing as a fact.

Only on TurboAgents

One address in, a brand profile out

Paste your website and Brand Brain reads it: your voice, your proof, your logo and colours, and the products on the site. If a page can’t be read, we say so and you can type it in or import a spreadsheet instead — you are never charged for a read that failed.

northwindcoffee.com
✓Brand name & one-linerread
✓Tone of voice & proofread
✓Logo & coloursread
✓Products found14 found
✕
If the site can’t be read
You’re told why, and nothing is charged. Type it in or import a spreadsheet instead.
Only on TurboAgents

It knows a guess from a fact

Every field remembers where it came from. What was read off your site or typed by you is used as fact. What we suggested — a customer type, a competitor, a likely tone — stays a draft until you tick it, and the tools leave it out until you do.

Where each answer came fromyou decide what counts
✓
Tone of voice
Read from your site — used by every tool
✓
Proof
Typed by you — the only numbers a tool may quote
!
Customer type 3
Suggested — waiting for your tick, left out until then
!
Competitor 2
Suggested — confirm it before it shapes a strategy
Nothing we guessed reaches your marketing unless you say so.
Only on TurboAgents

Customer types you can actually write for

From what it read, Brand Brain drafts two to four customer types — not a demographic line, but what each one wants, what worries them and what stops them buying. Confirm the ones that are right; the ad, planner and strategy tools write to them from then on.

Customer type · drafted, confirm to use
The weekend home brewer
WantsCafé-quality coffee at home
WorriesBeans going stale in the bag
Stops them buyingNot knowing which roast to pick
Where they areInstagram, coffee forums
What sets them off
Just bought a grinder and wants beans worth grinding.
Only on TurboAgents

Every tool starts already knowing you

Pick your brand in a tool and it reads the parts it needs — the product for a listing, the customer type for an ad, the competitors for a strategy. No re-typing, no drift between tools, and one edit updates them all.

The jobWrite this week’s Instagram posts
Read from your Brand Brain
✓Brand profileVoice · always-say · proof
✓ProductFeatures → benefits · photos
✓Customer typeWants · worries · objections
✓CompetitorsHow you differ
↳Written from what you confirmed — not a cold start.

Use Cases

  • →

    A new TurboAgents account — Set it up first. Every tool you open after that already knows your brand, so your first results are your best ones.

  • →

    A shop with a large catalogue — Import the whole catalogue from a spreadsheet for free, then read the products that matter most from their pages.

  • →

    A brand whose voice keeps drifting — Write the always-say and never-say words once, and every post, ad and listing follows them.

  • →

    An agency with several clients — Keep one record per client brand, and switch brands in any tool without mixing up their facts.

  • →

    A team sharing the work — Everyone writes from the same confirmed facts instead of their own version of the brand.

  • →

    A product launch — Add the new product once, and the listing, the photos, the ads and the social posts all work from it.

Frequently Asked Questions

No. It is where the platform keeps what it knows about your brand. It produces no report of its own — it makes every tool’s report better. That is why it is not counted in our tool list.

Setting up your brand on the free trial costs nothing. On a paid plan, reading your brand and each product page uses a small number of tokens, shown before you confirm. Typing it in yourself or importing a spreadsheet is always free, and a page that can’t be read is never charged.

Nearly thirty — including Photoshoot Studio, the Social Planner, Hook & Angle Lab, Content Repurposer, Influencer Finder, Ad Strategist, Product Listings, the Amazon A+ Builder, the SEO and Strategy tools, Ecom Video Studio and Ad Film Studio. The Workflow Builder uses it too: pick the brand once for the whole chain.

No. Every field records where it came from. Tools use what was read from your site or typed by you. Anything we suggested — a customer type, a competitor, a likely tone — is left out until you tick it.

Any time. Every field stays editable, and you can re-read a single product page when it changes. The next tool you open uses the updated version.

Some sites block readers. If that happens you are told plainly, nothing is charged, and you can type your brand in or import your products from a spreadsheet instead.

Yes, on the plans built for it — how many brands and products you can keep depends on your plan. Each brand’s facts stay separate, so one client’s details never end up in another’s work.

The brand record goes, but what you made with it stays — saved plans and posts are kept and labelled with the brand they came from.

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