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Competitor Analysis
TurboAgents Competitor Analysis is an AI tool that reads your competitors’ own websites and researches the web to produce a board-ready competitive audit (the landscape, direct and indirect rivals, a side-by-side comparison table, pricing, messaging, a candid SWOT of your own brand, and where to attack) with sources listed and the report saved to your brand.
Your rivals, read from their own websites, and an honest look at where you stand.
Pick your brand and your competitors arrive as ticks from Brand Brain: add any others by hand. For every rival with a website on file, the engine opens the site itself, so their positioning, pricing and messaging come off their own page, not from memory. You get ten sections, a comparison table, charts marked sourced or estimated, and a SWOT that is honest about your weaknesses, not flattering.
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How to use Competitor Analysis
Video tutorial · 1:28
You don’t know where your rivals beat you. Their facts are spread across their websites, and a chatbot gives you a generic answer. The TurboAgents AI competitor analysis tool reads your rivals’ own websites and puts every key player side by side against you.
Watch on YouTube ↗All 39 tool tutorials ↗
Read what this video shows
You don’t know where your rivals beat you: on price, positioning or channel. Their facts are spread across their websites, and a chatbot just gives a confident guess. Competitor Analysis reads your rivals off their own websites.
Step 1 · Pick your brand. Your rivals are already on file in Brand Brain. Add any others by name.
Step 2 · Run the analysis. The arena fills itself. Click Run the analysis, and our AI reads every rival’s website.
You see them side by side, rival by rival: core positioning, price tier, key differentiator and hero channel. The report covers positioning, pricing, messaging and an honest SWOT. Every source is numbered, even the rivals’ own websites, and each chart on the dashboard is marked Estimate or Sourced.
Step 3 · Ask the analyst. Got a question? Ask the analyst. It answers only from your report. Ask which rival is the biggest threat, or what gap no rival is filling.
The report is saved to your brand, ready for Word. Now you know where you win.
10
Report sections, from landscape to how to win
Read
Rivals’ own websites, not just searched
1 table
Every key player side by side
Honest
SWOT: your weaknesses included
What is Competitor Analysis?
The reconnaissance every positioning decision is supposed to start with.
A competitor analysis is a structured look at the brands fighting for your customer: who they are, how they position themselves, what they charge, what they say, and, most usefully, where they are exposed and where you are. Done well, it turns “they seem to be doing well” into specific moves.
The usual version is detective work across dozens of tabs, or a consultant’s invoice. TurboAgents does the reading for you: it opens each rival’s website, researches the wider market, lines everyone up in one table and writes the audit, including the uncomfortable part about your own brand. The frame it builds on:
The four quadrants of every competitor SWOT
- SWOT: Strengths, Weaknesses, Opportunities, Threats
- The four-quadrant frame for your own position. Here it is written candidly: the weaknesses are real ones.
- Positioning
- The place a brand claims in the customer’s mind: the promise and the audience it leads with.
- Direct vs indirect competitors
- Brands selling the same thing to the same buyer, versus the other ways that buyer solves the same problem.
- Comparison matrix
- Every key player lined up on the four to six things your buyer actually compares.
The Problem
Everyone “knows” their competitors, and nobody has written down where they actually win and lose. Real competitive research eats days of browsing or a consultant’s retainer, so teams settle for a glance at a rival’s homepage and end up reacting to competitors instead of outmanoeuvring them.
How It Works
1
Pick your brand and your rivals
Your competitors from Brand Brain arrive as ticks: confirmed ones ticked, suggestions waiting for you. Add anyone else by name. No brand set up? Type your brand and let the engine find the leaders and challengers.
2
Set the scope, and build on earlier work
Industry and region fill in from your brand. Tick a saved Market Analysis and the audit builds on it, free. Then run it: each rival’s website is opened and read, and the wider market researched.
3
Read it, question it, export it
Ten sections, a comparison table, a dashboard of charts and an Ask tab for follow-up questions. Saved to your brand for the Strategy Brief to use, and exported as a branded Word document.
See a Real Excerpt
This is what lands in your inbox.
COMPETITOR_ANALYSIS_REPORT.docxPositioning · pricing index across the field
DTC Skincare, Where Each Brand Sits
Market: U.S. direct-to-consumer skincare · your brand + 3 rivals · Generated for illustration
GlowLabs
82 / 100
Premium, clinical claims on every page · read from its site
You
64 / 100
Mid-market, ingredient-led · strong reviews, thin proof
PureRoot
41 / 100
“Clean” positioning, lowest price in the field · estimate
Key trends flagged
- ▸All three rivals price within a narrow band: nobody has claimed a dermatologist-backed premium tier.
- ▸PureRoot leads on “clean and natural” but shows no clinical proof anywhere on its site.
- ▸Your weakness, plainly: great reviews, but no proof on the product page a sceptical buyer can check.
- ▸How to win: lead with evidence, the one claim no rival can match quickly.
Illustrative sample. A real report reads the rivals’ actual websites, lists its sources, and marks every chart figure as sourced or estimated.
What You Get
- Landscape overview: How the market is structured and where your brand really sits in it.
- Direct competitors: The brands selling the same thing to the same buyer: named.
- Indirect competitors: The other ways your buyer solves the same problem.
- Position mapping: Who claims which ground, and which ground nobody owns.
- A comparison table: Every key player side by side on the four to six things your buyer compares.
- Pricing strategy: How each rival prices and packages, and the gaps left open.
- Brand messaging: The promise and angle each rival leads with, read from their own pages.
- A candid SWOT of your brand: Strengths, weaknesses, opportunities and threats: the weaknesses honest, not flattering.
- Threats and opportunities: Where a rival could come for your share, and where you can move first.
- What it takes to win: A clear point of view on where to attack and how.
- Charts marked sourced or estimate: Market share, pricing / positioning and brand sentiment by player: your brand included.
- Sources, listed: The pages the findings came from, so you can check them.
Output FormatReport, dashboard and Ask views on screen + branded Word document
Time to CompleteA few minutes
Best Paired WithMarket Analysis · Market Map · Strategy & Brief
More Than a Report
A competitor report built on what the rivals actually say.
Most AI “competitor research” is the model’s memory of a brand from a year ago. This opens their websites today, and then tells you the truth about your own.
Only on TurboAgents
It reads their websites, not its memory
For every rival with a website on file in your Brand Brain, the engine opens the site and reads it (positioning, pricing, messaging as they stand today) then researches the wider web around it. The claims in your report come from the rival’s own page.
glowlabs.com
✓Positioning & promiseread
✓Pricing & bundlesread
✓Messaging & proof claimsread
✓Wider market signalssearched
✕
No website on file?
The rival is researched on the web instead, and you can add its site to your Brand Brain for next time.
Only on TurboAgents
An honest SWOT: about you
The SWOT is written for your brand, and it is told to be candid: real weaknesses, real threats. A flattering competitor report is comfortable and useless. This one tells you where a rival could hurt you before they do.
YouWhere are we weakest against GlowLabs?
AI AnalystProof. Your report shows they put clinical results on every product page; yours has great reviews but nothing a sceptical buyer can check. See the SWOT and the comparison table.
YouWhat’s the fastest way to close that gap?
Ask a follow-up…↑
How It Compares
AI vs. an agency vs. doing it yourself.
| Criteria | TurboAgents | Research Consultant | DIY (you + tabs open) |
|---|---|---|---|
| Turnaround | A few minutes | 2 to 4 weeks | Days |
| Cost | From $49/mo | $4,000 to $12,000 | “Free” (your time) |
| Reads rivals’ current websites | Yes | Yes, slowly | If you have the hours |
| Honest SWOT of your own brand | Yes, by design | Depends who pays | Hard to see yourself |
| Side-by-side comparison table | Yes | Yes | You build it |
| Ask follow-up questions | Anytime | Billed hourly | No one to ask |
| Feeds your strategy brief | Automatically | You send the PDF | Copy and paste |
Use Cases
- →
Marketer sharpening positioning: See exactly which claims each rival owns, then stake out ground none of them can credibly contest.
- →
Founder entering a crowded market: Know who is already there, what they charge and where they are weak before you spend a dollar competing.
- →
Sales team building a battlecard: Walk into a competitive deal knowing the rival’s pricing, promise and weak spots.
- →
Brand head preparing a strategy: Feed the audit straight into the Strategy Brief so the brief is written against real rivals.
- →
Agency pitching a client: Arrive with a sourced teardown of the client’s field instead of a hunch.
- →
Operator watching the field: Re-run it each quarter: the engine reads the rivals’ websites afresh every time.
Frequently Asked Questions
Ten sections: landscape overview, direct and indirect competitors, position mapping, a comparison table, pricing strategy, brand messaging, a candid SWOT of your brand, threats and opportunities, and what it takes to win, plus charts and the sources used.
Yes. For every competitor with a website saved in your Brand Brain, the engine opens the site and reads it, so positioning, pricing and messaging come from the page as it is today. Rivals without a website on file are researched on the web.
From your Brand Brain: confirmed competitors arrive ticked, suggested ones wait for your tick. You can add any others by name, or leave it to the engine to identify the leaders and challengers.
Yours. It is written for your brand and deliberately candid: the weaknesses and threats are real ones, because a flattering report is no use when a rival is coming for your customers.
Every chart is marked as sourced (from a cited page) or estimate (a reasoned figure, with the assumption stated in the report). Nothing precise-looking is passed off as fact.
Yes. The Ask tab lets you question your own report: compare two rivals, test a gap you spotted, or ask how to answer a threat. The analyst has the whole report in front of it.
Yes. Tick a saved Market Analysis and the audit builds on it at no extra cost. The finished audit is saved to your brand too, ready for the Strategy Brief.
You would get the same pages, after hours of tabs. This reads them, researches the market around them, lines everyone up in one table and writes an honest audit of where you stand, in a few minutes.
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