Social Media Tools

Ad Strategist

TurboAgents Ad Strategist is an AI tool that reads your website and builds a complete paid-ads strategy for the channels you choose — audience personas with real targeting settings per channel, hooks and ad copy in your voice using only proof you have, a full funnel, competitor intelligence, a budget split across just the channels you ticked, and break-even maths shown as formulas with the source of every number — scored into one Ad Readiness Score with the evidence behind each point.

A full paid-ads strategy from one URL — audience, creative, funnel, rivals and budget.

Pick your brand and your website, market and competitors fill in. Tick the channels you actually want to run — Meta, Google, YouTube, LinkedIn, TikTok, X or Pinterest — and give a monthly budget. Five specialist passes run at once — audience, creative, funnel, competitive and budget — and are written up as one joined-up strategy. Every money figure is our arithmetic, labelled with where it came from. Then turn the copy you like into on-brand image ads.

Try Ad Strategist Free

2-day free trial · No credit card

Watch the 2-minute demo

~8 min

From one URL to a full strategy

5 passes

Audience · creative · funnel · rivals · budget

0–100

Calculated Ad Readiness Score

Your channels

Only the ones you tick get budget

What is Ad Strategist?

Most ad budgets don’t fail on creative. They fail on the funnel.

An ads strategy is the set of decisions you make before you spend: who you’re targeting and who you’re excluding, what the creative says at each stage of awareness, what runs to cold traffic versus people who already know you, how much goes where, and what a good result would even look like.

Skip it and you get the most common failure in paid media — one campaign, cold traffic, a “Buy now” button, and nothing at all between “never heard of you” and “give us money”. This tool makes those decisions explicitly, from your live site, and shows its estimates as estimates. Here are the terms it works in:

Nobody goes from stranger to buyer in one ad

TOFU / MOFU / BOFU: Top, middle and bottom of funnel — cold traffic, people considering you, and people ready to buy. Each needs different creative.
Retargeting: Ads shown only to people who already interacted with you. Usually the cheapest conversions you will ever buy.
CPA — cost per acquisition: What one customer costs you in ad spend. The number that decides whether the whole thing works.
Negative audience: The people you actively exclude. Often worth more to the campaign than the people you include.

The Problem

A media buyer costs $2,000–$10,000 a month and a strategy deck takes weeks to arrive, usually generic. So most founders launch on instinct — wrong audience, one piece of creative, no funnel and no exclusions — and burn through the test budget before they’ve learned a single thing they could act on.

How It Works

Pick your brand and your channels

Your website, market and competitors fill in from Brand Brain — or paste a URL. Tick the channels you want to run, set the goal and the monthly budget. The discovery pass reads the rest off your site.

Five specialists run at once

Separate deep passes on audience, creative, funnel, competition and budget run in parallel, grounded in live search — then a single editing pass writes them into one strategy where the budget actually reflects the funnel.

Take the strategy, then make the ads

Review a scored, client-ready report, then turn the ad copy you picked into on-brand image ads in the Creative Studio and export them as PNGs.

See a Real Excerpt

This is the page you take to the budget meeting.

AD_STRATEGY_REPORT.docxSection 5 of 8 · Budget allocation

Ad Readiness Score: 71 / 100

Audience 82 · Creative 64 · Funnel 58 · Competitive 79 · Budget 72 · Generated for illustration

Meta · 60%

$1,200

Cold video into retargeting — where the funnel gap is costing you the most

Google · 30%

$600

Brand defence plus the high-intent search terms you don’t currently own

Reserve · 10%

$200

Creative testing, deliberately held back rather than spent on day one

What the strategy concluded

▸Weakest pillar — Funnel (58). You’re running one campaign to cold traffic with a “Buy now” call-to-action. There is nothing between “never heard of you” and “give us money”.
▸Fix first: a warm stage. Video viewers and site visitors should not see the same ad as strangers, and they’re the cheapest audience you already own.
▸On a $2,000/month budget, expect 90–140 first purchases at an estimated $14–$22 cost per acquisition.
▸That range is a directional planning estimate, not a forecast — and the report says so on the page, every time it appears.

Sample output — illustrative. Every real strategy is built from your live site, your goal and your budget.

What You Get

A Complete Strategy From One URL — The whole plan, built from your live site rather than a questionnaire you have to fill in.
Calculated Ad Readiness Score (0–100) — Five pillars scored by our rules, with the evidence behind every point shown — so you know exactly where you’re weakest and why.
Audience Personas With Real Targeting — Interests, behaviours and parameters you can paste straight into an ad manager.
Negative Audiences — Who to actively exclude — often worth more to the campaign than who you include.
Messaging Angles, Hooks & Finished Ad Copy — The actual lines, ready to run, in your voice — any number in them comes only from your proof.
Creative Concepts With a Brief per Format — What to shoot or design, at which sizes, with the reasoning attached.
Full Funnel Architecture — Cold, warm, decision and retargeting — with what runs at each stage and why.
Competitor Ad Intelligence — Positioning, ad presence, strongest platform and exploitable weakness, with Ad Library deep-links.
Budget Split Across Your Channels Only — The channels you ticked, and no others — at Starter (half your budget), Growth (your budget) and Scale (double).
Break-Even Maths, Shown as Formulas — Break-even cost per acquisition, break-even return on ad spend, orders to break even and the conversion rate you need — each number labelled as yours, calculated, estimated or assumed.
Keyword Group Structure — Ad groups with match types and estimated costs, ready to build out.
Month-by-Month Launch Plan — What to launch first, what to test second, and what to scale third.
On-Brand Image Ads via the Creative Studio — The chosen copy turned into editable image ads that look like your brand, not stock.

Output FormatClient-ready strategy report + editable image ads (Word & PNG export)

Time to Complete~8 minutes

Best Paired WithCompetitor Analysis · Social Hook & Angle Lab

More Than a Report

Five specialists working at once, then one editor.

Most AI strategy tools write chapter after chapter in a single pass, which is why the budget section never quite matches the funnel section. This runs five separate deep passes in parallel, reconciles them into one strategy — and then makes the actual creative.

Only on TurboAgents

Five parallel passes, one joined-up strategy

Audience, creative, funnel, competition and budget are researched separately and in depth, then reconciled by a single editing pass. That’s why the recommended spend reflects the funnel gap it just found, instead of five disconnected chapters stapled together.

Running in parallel

AudienceCreativeFunnelCompetitiveBudget

One reconciled strategy

Because Funnel scored 58, the budget moves 20% into a warm stage before any new cold spend is approved.

Only on TurboAgents

One score, five pillars — calculated

The Ad Readiness Score isn’t the model rating its own work. Each pillar is scored by our own rules against what the strategy actually contains, so the weakest one is a real diagnosis you can act on this week.

Ad Readiness · 71 / 100

Audience

Creative

Funnel

Rivals

Budget

Only on TurboAgents

It reads your brand, then designs in it

The discovery pass picks up your colours, type and visual style from your own site, so the Creative Studio produces ads that look like your brand rather than generic stock. Pick the copy you like and generate the finished image ad beside it, with a full drag-and-edit editor.

Read from your site

TypefacePlayfair Display + Inter

Ad · 1:1Roasted the week you order.Shop the roast

Only on TurboAgents

Every number says where it came from

The money section is our arithmetic, not the model’s: break-even cost per acquisition, return on ad spend and orders to break even, shown as formulas — with a label on every input saying whether it is your figure, calculated, a category estimate or an assumption. You can check every line.

Break-even mathsevery input labelled

✓

Average order value · $32

Your figure

✓

Margin · 55%

Your figure

✓

Break-even cost per order · $17.60

Calculated: $32 × 55%

Cost per click · $0.90–$1.60

Category estimate — check against your first week

Our arithmetic, shown as formulas. The model never writes a money figure.

How It Compares

AI vs. a paid-media agency vs. a freelance media buyer.

Ad Strategist: TurboAgents vs. Paid-media agency vs. Freelance media buyer compared
Criteria	TurboAgents	Paid-media agency	Freelance media buyer
Turnaround	~8 minutes	2–4 weeks onboarding	3–7 days
Cost	From $29/mo	$2,000–$10,000/mo	$500–$2,500 per strategy
Built from your live site	Yes, automatically	Yes, in a workshop	Yes
Competitor ad intelligence	Yes, with Ad Library links	Yes	Sometimes
Budget scenarios	Three tiers with benchmarks	Yes	Yes
Produces the actual creative	Yes, in the same session	Separate team	No
Estimates labelled as estimates	Yes, on every figure	Usually	Varies
Re-run when things change	Anytime	New engagement	New brief

Use Cases

→
Founder about to run their first ads — Get the audience, the funnel and the budget split decided before a single dollar goes through the platform.
→
Marketer whose ads have stalled — Find the weakest pillar in eight minutes — it’s usually the funnel — and fix that instead of testing more creative.
→
Agency pitching a paid retainer — Walk in with a complete, scored ad plan for the prospect, built from their own website.
→
Anyone reverse-engineering a rival — See what competitors are actually running, where they’re strongest, and the gap their strategy leaves open.
→
Team planning next quarter’s spend — Compare three budget scenarios with benchmark cost ranges before committing to one of them.
→
Small team with no designer — Take the chosen ad copy through to a finished, on-brand image ad without leaving the session.

Frequently Asked Questions

A complete one covers who you target and who you exclude, the messaging and creative for each stage of awareness, a funnel architecture from cold traffic through to retargeting, what competitors are running, a budget split across platforms with expected cost ranges, and the metrics that define success. All of that comes back in one report.

The ones you tick — from Meta, Google Ads, YouTube, LinkedIn, TikTok, X and Pinterest. Your selection is binding: targeting, formats and budget are built only for those channels, never spread across ones you didn’t choose.

From five pillars — audience, creative, funnel, competitive and budget — each scored by our own rules against what the strategy contains. The AI writes the strategy; it does not grade it. That’s why the weakest pillar is a usable diagnosis rather than a vanity number.

Live search grounding on the competitors you name, plus generated Meta Ad Library deep-links so you can open their currently running ads yourself and check the read for accuracy.

Yes. The built-in Creative Studio turns any generated ad copy into on-brand image ads — matched to the colours, fonts and style read from your site — with a full text-overlay editor and PNG export.

The break-even maths is our own arithmetic, shown as formulas, and every input is labelled — your figure, calculated, a category estimate, or an assumption. Cost ranges are directional planning estimates and say so. Anyone quoting an exact cost per acquisition before you’ve spent a dollar is guessing.

No. Hooks and copy are written in your brand’s voice and may only use numbers, ratings or results that are in your proof. A line without a number beats a line with an invented one.

No. The strategy is built from your public website, the goal and budget you state, and live research on the competitors you name. Nothing is connected and no ad account access is required.

Often more useful. The pillar scores tend to expose the gap you’ve stopped seeing — usually a missing warm stage or no exclusions — which is a far cheaper fix than another round of creative testing.

It’s built for that. The export is a branded document with a cover page, real tables and running headers, and the scoring gives the conversation a spine to follow.

The one you give it, as the Growth scenario — with Starter at half and Scale at double, so you can see what changes before committing. With no budget stated, the three are shown as relative tiers.

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