Strategy & Execution
Why Most AI-Generated Content Sounds the Same (And How to Fix It)
Read
Strategy Tools
Chat With TG
TurboAgents Chat With TG is an AI focus group built from your brand’s own customer types. Each member gets a face, a name and a real life in your category; you talk to one of them or the whole room, show them an ad or a concept for a scored reaction, and finish with a debrief that says where the room agreed, where it split, and quotes each member by name.
A focus group made of your own customers — ask them anything, show them your ad, hear it in their words.
TG stands for target group. Pick your brand and the customer types in your Brand Brain walk into the room — no invented strangers, the people you actually sell to. Ask one of them a question or put it to the whole group. Upload a creative and every member reacts: gut response, what they think it says, what is missing, how likely they are to buy. Then turn the session into a debrief you can hand to the team.
Try Chat With TG Free
2-day free trial · No credit card
Watch the Chat With TG demo
A live demo of the TurboAgents AI Focus Group Studio, showing how to run consumer research against synthetic customer panels — the kind of insight normally commissioned from a research agency — before a launch, a pricing decision or a campaign.
Your personas
Are the group — from your Brand Brain
1:1 or room
Talk to one member or all of them
Ship · Revise · Kill
A verdict on any creative you upload
Quoted
Debrief that names who said what
What is Chat With TG?
Hear “would you buy this?” before you spend a penny on it.
A focus group puts a product, an idea or an ad in front of the people you want to buy it and listens to how they react. It is one of the oldest tools in marketing because it catches the obvious miss — the headline nobody understands, the price that feels wrong, the benefit nobody cares about — before the money is spent. It is also slow and expensive, so most brands skip it.
Chat With TG builds the room from the customer types already in your Brand Brain. Each member keeps everything you know about them and gains what a conversation needs — a name, a face, how they shop, what annoys them — researched on the web for your category and region. You can talk to them as long as you like, show them work, and get a debrief. Here is the language of the room:
A focus group you can call any time
- TG — target group
- The people you sell to. Here, the customer types saved in your Brand Brain, each given a face and a voice.
- Concept test
- Showing the group a creative — an ad, a pack, a headline — and recording each member’s reaction and intent to buy.
- Purchase intent
- How likely each member says they are to buy, from 1 to 5. The room average is worked out in our own code.
- Debrief
- The session turned into a briefing — where the room agreed, where it split, and what to change — quoting members by name.
The Problem
A real focus group costs a small fortune and takes weeks to recruit, run and report — so most brands launch the ad, the pack or the price without ever hearing a customer react. The alternative, asking a chatbot “what would customers think?”, gets you one generic voice that agrees with you.
How It Works
1
Pick your brand — your customers join
Every confirmed customer type in your Brand Brain joins the room; suggested ones join when you tick them. No brand? Describe the brand and category and three distinct buyers are recruited for you.
2
Meet the group and talk
Each member arrives with a bio, how they shop, their pains, gains, likes and dealbreakers — portraits optional. Ask one member, or the whole room. Three sharp opening questions are suggested to get you started.
3
Test a creative, then debrief
Upload an ad or concept and every member reacts, scored for attention and intent to buy, with a Ship / Revise / Kill verdict. Finish with a debrief quoting each member. Saved to your brand and exported to Word.
See a Real Excerpt
This is what lands in your inbox.
FOCUS_GROUP_DEBRIEF.docxConcept test · new pack design
Oat Milk Launch Pack — What the Room Said
Members: 3 customer types from your Brand Brain · Generated for illustration
Priya, the café regular
4 / 5
Intent · “I’d try it — it looks like what my café uses.”
Dev, the label reader
2 / 5
Intent · “Where does it say what’s actually in it?”
Anita, the budget shopper
3 / 5
Intent · “Nice, but is it more than the one I buy?”
Key trends flagged
- ▸Verdict: Revise — strong attention, but the ingredient story is missing.
- ▸Where the room agreed: the pack stands out on the shelf.
- ▸Where it split: price — the regular didn’t care, the budget shopper did.
- ▸Fix first: put the three ingredients on the front of the pack.
Illustrative sample. Real members are built from your Brand Brain customer types and researched for your category and region.
What You Get
- Your customer types, as people — Each confirmed persona becomes a member with a name, a face and a life in your category — keeping everything you already know about them.
- A full profile per member — Bio, how they shop, buying triggers and barriers, pains, gains, likes and dealbreakers.
- Optional portraits — A realistic face for each member, so the room feels like a room.
- One-to-one or the whole room — Interview a single member in depth, or put a question to everyone.
- Suggested opening questions — Three sharp questions a strategist would ask this group, to get you going.
- A concept test on any creative — Upload an ad, pack or concept; each member gives a gut reaction, what they think it says and what is missing.
- Scores and a verdict — Attention and intent to buy from each member, averaged in our code, with a Ship / Revise / Kill call, strengths and fixes.
- A quoted debrief — Where the room agreed, where it split and what to change — attributed to members by name.
- Saved and exportable — The session is saved to your brand and exports as a branded Word document.
Output FormatLive focus group on screen + debrief, saved to your brand + branded Word document
Time to CompleteMinutes — talk as long as you like
Best Paired WithConsumer Analysis · Impact Ads · Brand Brain
More Than a Report
Any chatbot can pretend to be “a customer”. This is a room of yours.
The point of a focus group is hearing from the people you actually sell to — several of them, disagreeing. So the room is built from your own customer types, and each one keeps their own voice.
Only on TurboAgents
The members are your customers
The group is not a cast of random strangers. Every member is one of the customer types in your Brand Brain — their wants, worries and objections kept intact — given a face, a name and the details a real conversation needs, researched for your category and region.
The roomOat milk launch — pack test
Joining from your Brand Brain
✓PriyaThe café regular · confirmed
✓DevThe label reader · confirmed
✓AnitaThe budget shopper · ticked in
✓Your brandCategory · region · voice
↳You talk to the customers you actually sell to.
Distinct voices
Ask the room — and hear them disagree
Put a question to the whole group and each member answers in their own voice, from their own life. The useful part is the disagreement: the regular who doesn’t care about price, the budget shopper who does.
YouWould you switch from the oat milk you buy now?
AI AnalystPriya: “If my café uses it, yes. I trust what they pick.” · Anita: “Only if it’s the same price. I’m not paying more for a nicer carton.”
YouDev, what would make you trust it?
Ask a follow-up…↑
Scored in our code
Show them your ad. Get a verdict.
Upload a creative and every member reacts — gut response, what they think it says, what is missing, how to improve it — and scores it 1 to 5 for attention and for intent to buy. We average the scores ourselves and give you a clear call: ship it, revise it, or kill it.
Concept test · launch packverdict: revise
✓
Priya · café regular
Attention 5/5 · intent 4/5 — “Looks like what my café uses.”
✓
Anita · budget shopper
Attention 4/5 · intent 3/5 — “Nice, but is it more expensive?”
!
Dev · label reader
Attention 4/5 · intent 2/5 — “Where does it say what’s in it?”
Averages worked out in our code. Fix first: ingredients on the front.
Ready for the team
A debrief that quotes them
When you are done, the session becomes a briefing: what the room agreed on, where it split, and what to change first — each point attributed to the member who said it. The kind of summary a research agency sends two weeks later.
Every answer, same structure
Agreed
The pack stands out on the shelf.
Split
Price — Priya indifferent, Anita decisive.
Quote
Dev: “Where does it say what’s actually in it?”
Fix first
Three ingredients on the front of the pack.
Verdict
Revise, then test again.
How It Compares
AI vs. an agency vs. doing it yourself.
| Criteria | TurboAgents | Research agency focus group | Asking a generic chatbot |
|---|---|---|---|
| Time to first answer | Minutes | 3–6 weeks | Seconds |
| Cost | From $29/mo | $5,000–$15,000 per group | Low |
| Members are your customer types | Yes — from your Brand Brain | Recruited to a screener | One generic voice |
| Several voices that disagree | Yes | Yes | Rarely |
| Test a creative | Upload and ask | Yes, per session | Describe it in words |
| Scored verdict | Ship / Revise / Kill | In the report | No |
| Run it again tomorrow | Anytime | Book another group | Anytime |
Use Cases
- →
Brand manager testing a concept — Show the room three routes and hear which one lands — before the agency builds all three.
- →
Performance marketer — Concept-test ads from Impact Ads or the Ad Replicator and ship the ones the room would buy from.
- →
Founder pressure-testing an idea — Ask your actual customer types whether they would pay for it, and why not.
- →
Pack or product designer — Upload the pack and find out what shoppers notice first — and what they can’t find.
- →
Agency planner — Bring a debrief that quotes the client’s own customers into the strategy meeting.
- →
Copywriter — Try a headline on the room and hear, in their words, what they think it means.
Frequently Asked Questions
Target group — the people you sell to. In this tool they are the customer types saved in your Brand Brain, each turned into a member of a focus group you can talk to.
From your Brand Brain. Every confirmed customer type joins; suggested ones join when you tick them. Each keeps everything you know about them and gains a name, a face and the details a conversation needs, researched for your category and region. Without a brand, three distinct buyers are recruited from your brief.
Both. Interview one member in depth, or put a question to the room and hear each member answer in their own voice.
Upload a creative — an ad, a pack, a concept. Each member gives a gut reaction, says what they think it is telling them, what is missing and how to improve it, and scores it 1 to 5 for attention and intent to buy. Our code averages the scores and gives a Ship, Revise or Kill verdict with strengths and fixes.
Where the room agreed, where it split, and what to change first — with points attributed to the members who made them. It exports as a branded Word document.
It is a fast, cheap first read — the obvious misses caught before you spend. For a major launch, use it to decide what is worth testing with real customers, not instead of them.
No — they are optional. They make the room feel real, and each one is a small, stated charge that is refunded if the picture doesn’t come back.
Yes. The members, the conversations, the concept test and the debrief are saved to your brand under “My groups”, so you can reopen them later.
Related Tools
Consumer Analysis
Test the customer you think you have against the market you actually have.
Learn More
Impact Ads Creator
One product, one customer — a whole system of ads: different ideas, three openings each, every size.
Learn More
Strategy & Brief Creator
All your research, turned into the one page the whole team can act on.
Learn More
From the Blog
All Articles 
Free for 2 days
Try Chat With TG Free
Start 2-Day Trial · No meetings, no retainers · Cancel anytime