Strategy Tools

GTM Planner

Name: Go-To-Market Strategy Tool: A Phased Launch Plan With AI | TurboAgents
Uploaded: 2026-10-31T05:57:45-07:00
Duration: 1 min 26 s
Description: You have a strategy but no launch plan. Which channel first? What budget? By when? The TurboAgents go-to-market strategy tool tells you who to win, which channels to use, how to split the budget, and what happens in each phase.

TurboAgents GTM Planner is an AI go-to-market strategy tool that turns your strategy into a ready-to-run plan: positioning and messaging pillars, customer playbooks with objection handling, a channel mix whose budget shares add up to 100%, a phased campaign roadmap with KPIs, funnel targets, the sales assets to build and the review routine to keep it on track, sized to your budget, stage and timeline.

Turn the strategy into a launch: who to win, which channels, how much on each, in what order.

A strategy without a launch plan stays a document. Tick the Strategy Brief you saved on your brand, or upload one made elsewhere, and the market fills in from Brand Brain. Set the objective, the horizon, the budget, your stage and how you sell. The plan comes back phased and budgeted, with every figure stated as an estimate and every channel tied to a stage of the funnel.

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How to use GTM Planner

Video tutorial · 1:26

You have a strategy but no launch plan. Which channel first? What budget? By when? The TurboAgents go-to-market strategy tool tells you who to win, which channels to use, how to split the budget, and what happens in each phase.

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Read what this video shows

You have a strategy, but no launch plan. Which channel first? What budget? By when? If you’ve never planned a launch before, it stays a document. GTM Planner plans your launch.

Brand Brain already knows your brand, your products and your customer, and the plan starts from them.

Step 1 · Tick your brief. Tick the brief you saved, or upload a Word file.

Step 2 · Set the plan. Set the market, the time and the budget.

Step 3 · Build the plan. Click Build the plan, and here’s your go-to-market plan, with estimates against your budget, not a forecast. Your budget is split by channel. The roadmap runs in three phases over twelve months, and each phase shows its channels and what to measure. Every stage gets its targets.

The plan is saved to My plans, and you can export it to Word. From one brief, you get budget by channel, phases by month and targets by stage. Turn your strategy into a launch.

100%

Budget split across the channels: it always adds up

3 horizons

90 days · 6 months · 12 months

Phased

Campaign roadmap with KPIs per campaign

Built on

Your saved Strategy Brief, no copy-paste

What is GTM Planner?

The plan that decides whether a good product actually gets bought.

A go-to-market plan is how a product reaches its buyers and wins them: who exactly you are selling to, how you are positioned against the alternatives, which channels carry the message, in what sequence you launch, what you need to hand the sales team, and how you will know early whether it is working. It is the difference between a launch that compounds and a great product that never finds its market.

Done properly, it is weeks of senior work. TurboAgents reads your strategy and operationalises it. It does not restate the strategy, it turns it into campaigns, channels, budget shares, targets and assets, sized to your budget and the way you sell. The pieces every plan needs:

From plan to launch to scale

Messaging pillars: The three or four things you will say, each tied to a customer need, a promise, the proof and an example headline.
Customer playbook: One buyer type in depth: what triggers them, what they need, who influences them, and what to say when they object.
Channel mix: The channels you will use, each with its funnel stage, its job and its share of the budget.
GTM motion: How you sell: high-touch sales, product-led self-serve, retail or distributors, or a hybrid. It changes everything downstream.

The Problem

Most launches fail on distribution, not product. The thing works, but it goes to market as “everyone” across “every channel” on one big day, no sequence, no targets, and no way to tell early whether it is landing. A proper GTM plan is weeks of consultant time, so teams skip it and learn the hard way which buyer and which channel mattered.

How It Works

Bring your strategy

Tick the Strategy Brief saved on your brand, upload a strategy made elsewhere, or paste it, all read free. The market fills in from Brand Brain, and the customer type you pick leads the first playbook.

Set the ground rules

Choose the primary objective (and a second if you have one), the horizon (90 days, 6 months or 12 months) the budget and currency, your brand’s stage, how you sell, and any constraints.

Get the plan

Positioning and pillars, playbooks, a budgeted channel mix, a phased roadmap, funnel targets, enablement assets and the review routine. Saved to your brand and exported as a branded Word document.

See a Real Excerpt

This is what lands in your inbox.

GTM_PLAN.docxChannel strategy · budget share

B2B Scheduling App: 6-Month Launch Plan

Motion: product-led · Stage: launch · Objective: pipeline · Generated for illustration

Content & SEO

35%

Demand · own the “agency scheduling” search intent

LinkedIn paid

25%

Acquire · reach operations leads while intent is warm

Founder outbound

22%

Convert · the first 50 design-partner accounts

Key trends flagged

▸Partnerships take the remaining 18%: the shares add up to 100, always.
▸Playbook 1: operations leads at 50 to 200-person agencies. Objection: “We already use a calendar tool.” Response: built for agency client scheduling, not solo diaries.
▸Enablement: a one-page comparison sheet and a 10-minute demo script for the founder.
▸Review ritual: a weekly 30-minute check on activated teams, not raw signups.

Illustrative sample. Every figure in a real plan is a stated estimate, kept consistent with your budget and typical conversion rates.

What You Get

A GTM summary: The plan in six to ten bullets, for the people who only read the top.
Positioning and messaging: A master positioning statement, one single-minded message and the messaging pillars beneath it, each with the need, the promise, the proof and an example headline.
Customer playbooks: Each buyer type with their triggers, needs, buying journey, influencers, and the objections they will raise, with responses.
A budgeted channel mix: Each channel with its funnel stage, objective, message focus, tactics and budget share: always adding up to 100%.
A phased campaign roadmap: Phases across your horizon, each with named campaigns, activities, channels and KPIs.
Funnel and targets: Top, middle and bottom-of-funnel targets, stated as estimates and consistent with your budget.
Sales and channel enablement: The assets to build: what each is for, how to structure it and who uses it.
Metrics and rituals: KPIs by stage, the leading indicators to watch, and a review routine to keep the plan honest.
Built on your strategy: Reads your saved Strategy Brief in full: operationalises it rather than restating it.
Saved and exportable: Kept with your brand, exported as a branded Word document.

Output FormatGTM plan on screen, saved to your brand + branded Word document

Time to CompleteA couple of minutes

Best Paired WithStrategy & Brief Creator · Market Analysis

More Than a Report

A checklist tells you to “pick channels.” This tells you which ones, in what order, for how much.

Most GTM templates hand you empty headings and leave the decisions to you. This makes the calls (a specific buyer, a budget split that adds up, a sequenced roadmap, the targets to watch) and says which numbers are estimates.

A buyer, not a market

Playbooks that include the objections

Launches die on “everyone”. Each playbook describes one buyer (what triggers them, what they need, who influences the decision) and, crucially, the objections they will raise and how to answer them. Pick a customer type from Brand Brain and it leads the first playbook.

Customer playbook

Ops lead · 50 to 200-person agency

TriggerLost a client to a scheduling mix-up

NeedsClient scheduling that isn’t email ping-pong

InfluencersAccount directors, finance

Objection“We already use a calendar tool.”

Response

Built for scheduling clients across a team, not one person’s diary.

Budgeted, and it adds up

Which channels, and how much on each

Every channel comes with its stage of the funnel, its job, the tactics and a share of your budget, and the shares always add up to 100%. Concentrate spend on the channels most likely to pay back instead of spreading it across ten.

Recommended channel mixbudget

1Content & SEODemand35%

2LinkedIn paidAcquire25%

3Founder outboundConvert22%

4PartnershipsExpand18%

Sequenced, not a date

A phased roadmap across your horizon

A launch is a sequence, not a day. The roadmap splits your 90 days, 6 months or 12 months into phases, each with named campaigns, the activities, the channels and the KPIs, so the team knows what happens when, and what must be ready before the next phase.

Launch timeline24 weeks

Pre-launch

Launch

Scale

12w

W1W12W24

Know it early

The targets to watch, stated as estimates

The plan sets funnel targets and leading indicators, kept consistent with your budget and typical conversion rates, and labelled as estimates, because that is what they are. Add a review routine and you know in week two, not at quarter end, whether it is landing.

Success metrics, by phase

Top of funnel~1,500Waitlist signups (est.)

Mid funnel~12%Waitlist → activated (est.)

Bottom~150Activated teams (est.)

RitualWeekly30-minute review

How It Compares

AI vs. an agency vs. doing it yourself.

GTM Planner: TurboAgents vs. Launch Consultant vs. DIY (blank GTM template) compared
Criteria	TurboAgents	Launch Consultant	DIY (blank GTM template)
Turnaround	A couple of minutes	3 to 6 weeks	Days of guesswork
Cost	From $49/mo	$8,000 to $25,000 per launch	“Free” (your time)
Built on your strategy	Reads your saved brief	After a briefing	You translate it
Budget split that adds up	Always 100%	Usually	You allocate blind
Objection handling per buyer	In every playbook	Sometimes	Rarely
Sales enablement assets	Listed and structured	Extra scope	Forgotten
Re-run for a new market	Anytime	New engagement	Start over

Use Cases

→
Founder launching a product: Walk into launch with a sequenced, budgeted plan instead of a date and a hope.
→
Team with a finished strategy: Tick the Strategy Brief and turn it into campaigns, channels and targets the same day.
→
Marketer entering a new market: Change the market and horizon and get a plan scoped to a place you don’t know yet.
→
Sales-led business: Choose high-touch sales and get playbooks, objection handling and the enablement assets to match.
→
Agency running a client launch: Anchor the engagement with a structured plan in minutes.
→
Operator re-launching: Refresh the go-to-market for an existing product entering a new segment or price point.

Frequently Asked Questions

A tool that turns your strategy into a launch plan: who to sell to first, what to say, which channels to use, how to split the budget and what to do in each phase. This one sizes the plan to your budget, stage and timeline, and its budget shares always add up to 100%.

A GTM summary, positioning and messaging pillars, customer playbooks with objection handling, a channel strategy with budget shares, a phased campaign roadmap with KPIs, funnel targets, the sales and channel enablement assets to build, and the metrics and review routine to track it.

Tick a Strategy Brief saved on your brand, upload one made elsewhere, or paste it in, all read free. The plan operationalises it: it turns the strategy into campaigns, channels and targets rather than restating it.

The primary objective (and an optional second), the horizon (90 days, 6 months or 12 months), your budget and currency, your brand’s stage, how you sell (high-touch sales, product-led, retail or distributors, or hybrid) and any constraints. The market fills in from Brand Brain.

Always. Every channel gets a share of your budget and the shares sum to 100%, sized to your budget, stage and way of selling.

They are reasoned estimates, consistent with your budget and typical conversion rates, and the plan says so. Use them as starting targets and replace them with your own numbers as data arrives.

Yes. Choose retail or distributor-led for physical products, high-touch sales for services and B2B, product-led for software: the playbooks, channels and assets change to fit.

Yes: many teams use it to refresh the go-to-market for an existing product entering a new segment, region or price point.

A market analysis tells you whether the opportunity is real and how big it is. A GTM plan tells you how to go and win it. Run Market Analysis and the Strategy Brief first, then this.

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