
Market Analysis
TurboAgents Market Analysis is an AI market analysis tool that researches your market live on the web and writes a board-grade market intelligence report (TAM / SAM / SOM sized both top-down and bottom-up, segments, pricing, growth drivers, barriers, competitors and a three-year view) with every figure marked as sourced or estimated, and the report saved to your brand so every later analysis can build on it.
How big the market really is: sized two ways, with the sources beside every number.
Pick your brand and the industry and region fill themselves in. The engine searches the web, sizes the market from published figures and from the ground up, reconciles the two, and writes the report, with a clear point of view on where the opportunity is and how to win it. Read it as a report, see it as a dashboard, or ask the analyst about it. In one sitting, not three weeks.
How to use Market Analysis
Video tutorial · 1:28
How big is your market, where is it growing, and how do you win it? A market study takes weeks, and a chatbot’s number has no source. The TurboAgents AI market analysis tool sizes your market two ways, top-down and bottom-up, with every figure marked as sourced or estimated.
Watch on YouTube ↗All 39 tool tutorials ↗
Read what this video shows
How big is your market? Where is it growing? How do you win? A study takes weeks, and a chatbot’s number has no source. Market Analysis sizes your market both ways, with sources.
Step 1 · Pick your brand. Brand Brain uses facts as they are. Anything it worked out stays amber until you confirm it.
Step 2 · Run the analysis. Your market fills itself. Click Run the analysis, and our AI researches the market on the web.
The report answers three questions. How big: the whole market, the part within reach and the part you can win, each size showing its working. Where it’s growing: segments, growth drivers and a forecast. How to win: pricing, market barriers, the competitive landscape and a strategic conclusion. Every source is listed, and estimates are marked as estimates.
Step 3 · Ask the analyst. Not sure? Ask the analyst, or ask where to start. It answers from your report. Nothing invented.
The report is saved to your brand, ready for Word. How big, where it’s growing, how to win: all sourced.
The homework every strategic decision is supposed to start with.
A market analysis answers four questions before you spend: how big is this market, where is it growing, who already serves it, and what stands in the way? Done well, it turns “this looks like a big opportunity” into numbers you can put in front of an investor, a board or your own team, and defend when someone pushes.
The usual version is slow and expensive: analysts pulling from industry reports, government data and company filings, then weeks of writing. TurboAgents runs the same method in one sitting. It sizes the market from the top down (what published research says it is worth) and from the bottom up (how many buyers, at what price, how many you could realistically win), then reconciles the two, and tells you which numbers came from a source and which are reasoned estimates. Here is the vocabulary it works in:
- TAM: Total Addressable Market
- Everything spent in the category if you won every buyer. The ceiling.
- SAM: Serviceable Available Market
- The part of TAM your product and region can actually reach today.
- SOM: Serviceable Obtainable Market
- What you could realistically win in the next 12 to 24 months, given the competition.
- Top-down vs bottom-up
- Two ways to size a market: from published totals down, or from buyers × price × share up. When both land close, you can trust the number.
Real market research costs a five-figure retainer or a lost fortnight, and by the time the deck arrives, the market has moved. So most founders and marketers skip it and bet on instinct, or quote a TAM figure from a press release that nobody can explain when an investor asks where it came from.
How It Works
This is what lands in your inbox.
- ▸Category growth cooling after the pandemic surge: the three-year view assumes low single digits.
- ▸Grocery-pickup hybrids are where new spend is concentrating.
- ▸Customer acquisition costs rising as the largest players crowd paid search.
- ▸High-protein and diet-specific kits emerging as a defensible niche.
Illustrative sample. A real report cites its sources, marks every figure as sourced or estimated, and states the assumptions behind each estimate.
What You Get
- TAM / SAM / SOM, sized two ways: Top-down and bottom-up, reconciled, with the reasoning and assumptions written out.
- An executive summary with a point of view: A short, partner-grade thesis you can lift straight onto the first slide.
- Market segmentation: Where revenue and growth concentrate today, and where they will in three years.
- Pricing analysis: How the market prices, so you can position against it.
- Growth drivers: What is pushing demand up, and what is only noise.
- Barriers and regulation: Entry hurdles, the regulatory horizon and the forces that squeeze margin.
- Competitive landscape: The real players named, and how the market is structured around them.
- A three-year view: Where the market is heading, and why.
- A strategic conclusion: A clear position on where the opportunity is and how to win it.
- Sources, cited: The pages behind the figures, listed so you can check them.
- A dashboard of charts: Market sizing, segment growth and barrier intensity, each chart marked sourced or estimate.
- Saved to your brand: Consumer Analysis, Competitor Analysis and the Strategy Brief can build on it, no file to pass around.
A market report you can defend line by line.
Anyone can quote a big TAM. The value is knowing where every number came from, and having the next analysis start where this one ended.
Every chart says whether it is sourced or estimated
The dashboard turns the report into charts (market sizing, segment growth, barrier intensity) and each one carries a badge: sourced from a cited page, or a reasoned estimate with its assumption stated in the report. No precise-looking number pretending to be a fact.
Ask the analyst about your report
Something unclear, or a segment you want to understand better? Ask. The analyst has your whole report in front of it, so the answer is about your market, not a generic one.
AI vs. an agency vs. doing it yourself.
| Criteria | TurboAgents | Research Agency | DIY (you + spreadsheets) |
|---|---|---|---|
| Turnaround | A few minutes | 2 to 4 weeks | Days |
| Cost | From $49/mo | $5,000 to $15,000 | “Free” (your time) |
| Sized two ways and reconciled | Yes | Sometimes | Rarely |
| Sourced vs estimated, marked | On every chart | In the footnotes, if at all | You track it |
| Ask follow-up questions | Anytime | Billed hourly | No one to ask |
| Feeds your next analysis | Automatically | You send the PDF | Copy and paste |
| Re-run when things change | Anytime | New engagement | Start over |
Use Cases
- →
Founder validating an idea: Find out whether the market is big enough, and growing or cooling, before you spend a dollar.
- →
Raising a round: Put a TAM / SAM / SOM slide in the deck that you can explain line by line when an investor asks how you got there.
- →
Marketer entering a new region: Change the region box and size the new market before committing budget, with the incumbents named.
- →
Strategy planner: Start the chain here: Consumer Analysis, Competitor Analysis and the Strategy Brief all build on this report.
- →
Agency opening a new client: Arrive at the first meeting with a sourced view of the client’s market instead of a guess.
- →
Operator tracking a category: Re-run it each quarter and catch shifts in growth, competition and regulation early.
Frequently Asked Questions
A tool that researches a market for you and writes up its size, segments, competitors and direction. This one searches the web live, sizes the market both top-down and bottom-up, and marks every figure as sourced or estimated, so you know which numbers to trust.
TAM is everything spent in the category if you won every buyer. SAM is the part your product and region can actually reach. SOM is what you could realistically win in the next 12 to 24 months. Every report sizes all three and explains how it got there.
Two ways. Top-down, from published market research. Bottom-up, from the number of buyers, a realistic price and a realistic share. The report reconciles the two and states the assumptions behind each figure.
The engine researches the web live on every run (published research, industry and government sources, company pages) and lists the sources it used. Every figure is marked as sourced or as a reasoned estimate, so you know which is which.
Not if your brand is set up in Brand Brain: the industry and region fill themselves in. You can change either box to size a different market, or run it without a brand at all.
Yes. The Ask tab lets you question your own report: a segment, an assumption, a risk. The analyst has the full report in front of it, so the answers are about your market, not generic ones.
It is saved to your brand under “My analyses”. Consumer Analysis and Competitor Analysis can build on it, and the Strategy Brief can read it in full, no Word file to download and re-upload.
That is one of the most common uses. The executive summary and sizing are written to lift into a deck, and the stated assumptions mean you are ready when someone drills into the maths. Export the whole report as a branded Word document.
The same method (research, size, synthesise) in a few minutes instead of weeks, and re-runnable the moment the market moves. An agency adds interviews and primary research; for most sizing and entry decisions, this gets you a defensible answer far faster.
Whenever you face a market decision, and every quarter if you track a category. Each run researches the web afresh.
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