Amazon A+ Builder
TurboAgents Amazon A+ Builder is an AI tool that turns your product URL into a complete, ordered Amazon A+ Content spec — real Standard modules with their image slots and dimensions, benefit-led copy written to each field’s character cap, art direction and alt text per image, and a calculated A+ Readiness Score — so your designer gets a brief they can price instead of a rough idea.
A pixel-exact A+ brief your designer can quote on — in about three minutes.
Pick a layout, pull your product details from a URL, and get a module-by-module A+ spec built from real Amazon Standard modules — the pixel size for every image slot, copy written to each cap, policy issues flagged before anyone designs anything, optional draft visuals featuring your actual product, and a Word export that closes with a designer shot-list. Standard A+ only — not Premium, not Brand Story.
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The half of your Amazon listing most sellers leave empty.
A+ Content is the enhanced description that sits below the fold on a brand-registered Amazon listing — a stack of image-and-text modules that replaces the plain paragraph block. Amazon builds it from a fixed catalogue of modules, and each one has its own image slots, its own pixel dimensions and its own character cap per field. You choose the modules, put them in order, and fill them.
That is where it stalls. Doing A+ well means knowing which modules to use, what each image has to be, how many characters actually fit and which phrases Amazon rejects — all before a designer touches anything. TurboAgents writes the whole spec: the sequence, the copy, the art direction, the alt text and the sizes, checked against the caps as it goes. Here’s the vocabulary:
- Standard module
- One of Amazon’s fixed A+ building blocks — a logo band, a four-image quadrant, a comparison chart. Each has set image slots and character caps you cannot change.
- Image slot
- A specific picture inside a module, at a specific pixel size. Supply the wrong dimensions and Amazon crops it badly or refuses it.
- A+ Readiness Score
- A 0–100 grade calculated from the finished spec — cap breaks, empty slots, missing alt text, policy risk. Computed by our rules, not claimed by the AI.
- Alt text
- The description attached to each image for screen readers and indexing. Amazon asks for it, and most A+ ships without it.
A+ Content lifts conversion, which is why agencies charge hundreds per module for it. Doing it yourself is guesswork: which modules, what dimensions, how many characters, which phrases get rejected. So you brief a designer with “four squares, roughly”, get something back at the wrong size, and discover the character cap only when Seller Central refuses the upload.
How It Works
What your designer actually receives.
| Standard module | Image slots | Copy caps | |
|---|---|---|---|
| Module 1 | Company Logo | 1 slot · logo band | — |
| Module 2 | Four Image & Text Quadrant | 4 slots · 220 × 220 px | 160 headline / 200 body |
| Module 3 | Image & Light Text Overlay | 1 slot · full-width banner | headline + short body |
| Module 4 | Comparison Chart | 6 slots · product thumbnails | short cell values |
| Module 5 | Standard Text | no images | headline + long body |
- ▸Module 4 headline ran 174 characters against a 160 cap — trimmed, with the benefit kept in the first six words.
- ▸Module 2, quadrant 3 had no alt text. Written: “Coffee beans tumbling in a small-batch roaster drum.”
- ▸Module 5 body named a competitor brand, which Amazon prohibits. Rewritten as a category comparison instead.
- ▸Every generated visual is text-free by design — Amazon renders your headline separately, so baked-in text would appear twice.
Sample output — illustrative. Module names, slot counts and caps shown here are for demonstration; every real spec is generated against the module set and per-field limits the app holds, and each field is checked against its cap at generation time.
What You Get
- A complete, ordered A+ layout — Built from real Amazon Standard modules, up to Amazon’s own cap of seven.
- Five wireframe templates to start from — Then full control to add, remove and reorder modules until the sequence tells your story.
- Benefit-led copy per module — Written to that module’s structure and its field caps, not poured into a generic box.
- Image dimensions per slot — The pixel sizes each module expects, so nothing gets cropped badly or rejected at upload.
- Character caps enforced per field — And flagged the moment a headline or a body paragraph runs over its limit.
- Art direction and alt text for every image — What the shot has to show, how it should be lit, and the description Amazon asks for.
- An A+ Readiness Score out of 100 — Calculated from the finished spec by our own rules — the AI doesn’t grade its own work.
- Policy issues named before you build — Price claims, competitor brand names, contact details and guarantee language, caught early.
- Optional draft visuals per image slot — Generated at the nearest supported ratio, text-free by design, downloadable as clean files.
- Your real product in the visuals — Upload a product photo and it’s used as the reference for every generated image.
- Regenerate any single module — The rest of the sequence stays exactly as you approved it.
- A branded Word spec with a shot-list — Every image slot, size and alt text in one appendix — a brief a freelancer can quote on.
A design brief a freelancer can quote on — not “four squares, roughly”.
The difference between a mood board and a spec is that a spec names the module, the pixel size, the character cap and what each image has to show. That is what comes out of here — and it is checked against Amazon’s rules before anyone opens a design file.
It speaks Seller Central’s language
Every module in the output maps to a real Amazon Standard module, with its real name, its real slot count and its real dimensions. Your designer gets “Standard Four Image & Text Quadrant, four images at 220 × 220” — not a description of a shape.
The visuals are text-free on purpose
Amazon composes the picture and the words from two separate fields. Bake the headline into the image and it appears twice on your live listing. So generated visuals come back clean, and the headline is shown as a preview overlay only — which is exactly how it will render.
Art direction for every slot, not just a size
Each image slot comes with the shot described — subject, angle, light, what must not be in frame — plus the alt text Amazon asks for and almost nobody supplies. Upload a product photo and it becomes the reference, so what gets rendered is your product rather than a generic lookalike.
A shot-list you can hand straight over
The Word export closes with a designer shot-list: every image slot, what it needs to show, at what size, with its alt text. That is a brief a freelancer can price without a call. And we are straight about the edges — this builds Standard A+ only, not Premium and not Brand Story.
AI vs. an A+ design agency vs. Amazon’s own editor.
| TurboAgents | A+ design agency | Amazon’s own editor | |
|---|---|---|---|
| Turnaround | ~3 minutes | 1–3 weeks | Hours of manual work |
| Cost | From $29/mo | $400–$2,000 per ASIN | Free, but empty |
| Module dimensions given | Yes — per slot | Yes | Yes, once you’re inside |
| Copy written for you | Yes — benefit-led, per cap | Yes | No |
| Cap & policy checking | Yes — before you build | Yes | At upload only |
| Draft visuals | Yes — with your product | Yes — final quality | No |
| Alt text per image | Yes — every slot | Sometimes | You write it |
| Designer hand-off doc | Yes — with shot-list | Internal | No |
| Revisions | Per module, in seconds | Per round, days | Manual rebuild |
Use Cases
- →
Brand-registered seller going it alone — Build compliant A+ Content for a new ASIN without an agency retainer or a week spent reading help docs.
- →
Briefing a designer or a VA — Hand over a spec with sizes, alt text and a shot-list, so the first round comes back usable instead of approximate.
- →
Rescuing a flat listing — Replace a plain description with a real module sequence — benefit quadrant, comparison chart, spec table.
- →
Agency running seller accounts — Turn A+ around at a per-ASIN cost that leaves margin, with a readiness score the client can see for themselves.
- →
Selling a range, not a product — Use the comparison chart module to place each SKU against the others so shoppers self-select instead of bouncing.
- →
Testing before you commit budget — Generate draft visuals to see whether the direction works before paying for final photography.
Frequently Asked Questions
Yes. Every module maps to a real Amazon Standard A+ module, with its image slots, dimensions and per-field character caps surfaced in the app, in the spec and in the Word export — so what your designer builds is what Seller Central will accept.
A+ Content is the enhanced, image-and-text description that appears below the fold on a product page, in place of the plain paragraph block. It’s available to sellers enrolled in Amazon Brand Registry — if you’re not brand registered, the modules won’t be available to you in Seller Central yet.
A built-in checker flags pricing and promotional language, competitor brand names, URLs and contact details, and any field running over its character cap — before you paste anything into Seller Central. Like every score in the product, it’s calculated by our own rules rather than asked of the AI.
No — it builds Standard A+ only, and we’d rather tell you here than have you find out at upload. Standard modules are what most brand-registered sellers have access to, and they’re where the conversion lift comes from.
Once you’ve approved the spec you can generate a draft visual per image slot on demand, built at the nearest supported ratio with a note on cropping to Amazon’s exact dimensions. They’re drafts — plenty of sellers ship them, and if you have a photographer, treat them as the direction rather than the deliverable.
Because Amazon renders the module headline and body from separate fields and composes them over your image on the live page. If the headline were baked into the picture it would appear twice. The app shows it as a preview overlay so you can judge the final composition without shipping the text inside the file.
Yes, if you upload a photo. It’s used as the visual reference for the generated images, so the label and the shape stay faithful to your actual product rather than a generic stand-in.
Amazon allows up to seven. The templates steer you toward five to seven, which is where most well-performing A+ lands — enough to tell a full story, not so much that shoppers stop scrolling. You can go below that if the product is simple.
Yes. Every module is independent — redo its copy, its art direction or its visual, and the rest of the sequence stays exactly as you approved it.
The Word export: the full module sequence, copy per field with its cap, image dimensions per slot, art direction and alt text, and a shot-list appendix. It’s a document a freelancer can quote on without a briefing call.
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