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Social Media Tools
Social Planner
TurboAgents Social Planner is an AI tool that plans a full month of social content for your brand on a real calendar — the month’s strategy and pillars, festivals and your own dates marked, and a dated card for every post with its platform, format, product, hook and caption — then writes the full script, caption, hashtags and pictures for the cards you choose. Plans are saved and export to Word or to a CSV for your scheduler.
A month of social on a real calendar — planned in one go, finished for the posts you pick.
Pick your brand and up to five products, the month and the goal — sell, reach, launch or community. Your own dates and the festivals in your markets are marked on the calendar; your last social audit can shape the plan. Choose up to three platforms, how many posts a week and the format mix. Press Plan and the month arrives. Then tick the cards you want made, and each gets its script, caption, hashtags and pictures.
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A walkthrough of the TurboAgents social planning tool using a real brand, going from blank inputs to a reasoned Instagram calendar with captions and visuals.
1 month
On a real calendar, with real dates
13–31
Cards — 3 to 7 posts a week
4 formats
Reel · static · carousel · story
5 platforms
Instagram · Facebook · LinkedIn · YouTube Shorts · TikTok
What is Social Planner?
A calendar is only a strategy if every post knows why it exists.
A social plan is the layer above the posts: the three or four pillars you want to be known for, the moments that matter this month, the balance of formats, and which products get the spotlight when. The calendar is where that becomes real — a card on a date, with a job to do.
Most tools give you one or the other: a strategy deck with no posts in it, or thirty captions with no spine. The Social Planner does both — the month’s strategy on top, the dated calendar below — built from your Brand Brain, your products and, if you have one, your last audit. And it doesn’t pretend: no made-up “performance score”, no invented “best time to post”. The pieces:
A month with a spine, not thirty loose ideas
- Pillar
- One of three or four themes the month is built on, each tied to a product or customer type it serves.
- Card
- One planned post on one date — platform, format, product, hook, headline, idea, caption draft and visual brief.
- Moment
- A date that matters — a festival or holiday from our own calendar data for your markets, or your own launch or sale.
- Format mix
- The balance of reels, statics, carousels and stories — set by your goal, adjustable, and clipped to what each platform supports.
The Problem
Planning a month of content takes days of meetings and a spreadsheet — and most of it never gets made. The ideas pile up without a spine, the festival arrives before the post does, and every month restarts from zero.
How It Works
1
Pick the brand, products and month
Choose your brand and up to five products from Brand Brain. Pick the month, the goal, your own dates — a launch, a sale — and tick the festivals and holidays for your markets. Use your last social audit if you have one.
2
Set channels and mix, then plan
Choose up to three platforms, three to seven posts a week and the format mix. Press Plan: the month’s strategy arrives with a real-date calendar of cards. Reword, move, remove or add any card for free.
3
Make the cards you want
Tick the cards to finish. Each gets its full script — reel beats, carousel slides, story frames — caption, hashtags and pictures with your headline and logo. Tweak any picture with a sentence. Export to Word or CSV.
See a Real Excerpt
Every square in the month looks like this.
SOCIAL_PLAN_OCTOBER.docxWeek 2 of the calendar
October · Goal: sell · Instagram + LinkedIn
Pillars: Ritual · Proof · Behind the bag · Diwali marked · Generated for illustration
| Metric | Platform | Format | Hook |
|---|---|---|---|
| Tue 8 Oct | Carousel | The 5am club has a marketing problem. | |
| Wed 9 Oct | Static | We roast on Tuesday. Here’s why that matters. | |
| Fri 11 Oct | Reel | Nobody talks about the ten minutes. |
What a finished card carries
- ▸Carousel: a cover hook, five to seven slides with headline and body, and a closing slide with the call to action.
- ▸Reel: the first two seconds spoken and on screen, then beat-by-beat with a running clock.
- ▸Caption adapted for each chosen platform, and a plain list of hashtags — no invented “reach rating”.
- ▸Pictures made on request, with your headline and logo as layers you can edit.
Illustrative sample. Real plans are built from your Brand Brain, your products and your month.
What You Get
- The month’s strategy — The month in a paragraph, three or four pillars and what each serves, the moment arcs, and your voice rules.
- A real-date calendar — Thirteen to thirty-one cards across the month, with festivals and your own dates marked.
- A card for every post — Date, platform, format, pillar, product, hook, headline, idea, caption draft and visual brief.
- Up to five products — Rotated evenly across the month, or one product leading.
- Festivals from real data — Holiday and festival dates come from our own calendar for your markets — never guessed.
- Built on your last audit — If you ran the Social Media Auditor, its strengths, weaknesses and format gaps shape the plan.
- Edit the plan for free — Reword, move, remove or add cards — or ask for another idea on one card.
- Finish only the cards you tick — Reel scripts, carousel slides, story frames, statics — with caption, hashtags and pictures.
- Pictures with your words on — Headline and logo as editable layers; tweak or redo any picture.
- Saved plans — The plan, your edits, scripts and pictures are kept — a refresh loses nothing.
- Word and CSV export — The whole month as a branded Word document, or a CSV ready for your scheduling tool.
Output FormatStrategy + real-date calendar + finished cards, saved — Word and CSV export
Time to CompleteMinutes to plan the month; cards finished as you choose
Best Paired WithSocial Media Auditor · Hook & Angle Lab · Content Repurposer
More Than a Report
A scheduling tool writes captions. This plans a month — and makes the posts.
The difference is everything around the caption: a strategy, a real calendar with the moments that matter, a reason for every post — and the finished script and pictures for the ones you choose.
Only on TurboAgents
A real month, built from what you know
The plan starts from your Brand Brain — voice, products, customers — and the month itself: your launches and sales, the festivals in your markets from our own calendar data, and what your last social audit found. Nothing starts from a blank page.
PlanningOctober · sell · Instagram + LinkedIn
Built from
✓Brand BrainVoice · 3 products · customers
✓Your datesLaunch on the 14th · sale 20–25th
✓FestivalsDiwali and Dussehra, from our data
✓Last auditMore reels, fewer flat-lays
↳A month with a spine, not thirty unrelated ideas.
Every post has a job
A calendar of cards, on real dates
Each card sits on a date with its platform, format, product, pillar, hook and caption draft. Move a card, reword it, ask for another idea, or add your own — all free. The plan is yours to keep.
Your month, card by cardfree to edit
Tue 8IG · Carousel
“The 5am club has a marketing problem.” · Ritual pillarWed 9LinkedIn · Static
“We roast on Tuesday.” · Proof pillarFri 11IG · Reel
“Nobody talks about the ten minutes.” · Ritual pillarMon 14IG · Story
Launch day — your moment, marked on the calendarReword, move, remove or add — free. Only finishing a card costs.
The right mix
Formats set by your goal
Choose the goal and the format mix follows — more reels for reach, more carousels and statics to sell — clipped to what each platform supports. Drag the sliders if you know better.
Format mixshare of posts
1ReelReach30%
2StaticSell30%
3CarouselExplain30%
4StoryNudge10%
Finished, not drafted
Tick a card — get the post
On Make, tick the cards you want finished. Reels get a beat-by-beat script, carousels get every slide, stories get their frames, statics get the headline — all with caption, hashtags and pictures carrying your words and logo.
This weektick to make
↻Tue · IG carouselbeing made
✓Wed · LinkedIn staticplanned
↻Fri · IG reelbeing made
✓Mon · IG storyplanned
Scripts and pictures are charged only for the cards you tick.
How It Compares
AI vs. a social agency vs. a scheduling tool with AI.
| Criteria | TurboAgents | Social media agency | Scheduling tool with AI |
|---|---|---|---|
| Turnaround | Minutes to plan | 1–2 weeks | Minutes, but shallow |
| Cost | From $29/mo | $800–$4,000/mo | $20–$100/mo |
| Strategy and calendar together | Yes | Yes | Captions only |
| Festivals from real data | Yes, for your markets | If remembered | Rarely |
| Built on your last audit | Yes | If they ran one | No |
| Scripts, slides and pictures | For the cards you tick | Yes | Stock templates |
| Made-up scores or “best times” | None, by design | Sometimes | Often |
Use Cases
- →
Social manager planning next month — Plan the month in one sitting, then finish the week’s posts as you need them.
- →
D2C brand with a festival coming — Diwali, Eid or Christmas marked from real data — with a teaser, the day, and the follow-up planned.
- →
Agency handling several brands — One saved plan per brand, each in its own voice, with products rotated properly.
- →
Founder posting inconsistently — Trade the Sunday-night scramble for a month decided once, deliberately.
- →
Team with a scheduler — Export the CSV — date, platform, format, headline, caption, hashtags — straight into it.
- →
Brand that just ran an audit — Let the audit’s findings shape next month instead of filing the report.
Frequently Asked Questions
The month’s strategy — pillars, moments, voice rules — and a real-date calendar of 13 to 31 cards. Then, for the cards you tick, the finished post: script, caption, hashtags and pictures.
Instagram, Facebook, LinkedIn, YouTube Shorts and TikTok — choose up to three for a month. The month’s cards are shared across them, and each card’s caption is adapted for the others.
Reels, statics, carousels and stories — in a mix set by your goal and clipped to what each platform supports (LinkedIn has no reels or stories; YouTube Shorts and TikTok are reels).
From our own calendar data for your markets — never guessed by the AI. You tick the ones your brand marks, and add your own dates like launches and sales.
If you ran the Social Media Auditor for one of the chosen platforms, its strengths, weaknesses and format gaps can shape the month.
No, deliberately. Nobody can honestly predict those before a post runs. You get a plan with a reason behind every post instead.
Planning the month is one charge. Scripts and pictures are charged only for the cards you tick to make — reword, move, remove and add are free.
Yes. The plan, your edits, the scripts and the pictures are saved to your brand — a refresh or a trip to another tool loses nothing.
Yes — the whole month as a branded Word document, or a CSV with date, platform, format, headline, caption and hashtags for your scheduling tool.
Related Tools
Social Media Auditor
See exactly how you stack up against the two accounts actually taking your audience.
Learn More
Social Hook & Angle Lab
One idea in — hooks across nine angles, then the finished post for the one you pick.
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Social Content Repurposer
One piece in, finished posts out — for Instagram, TikTok, YouTube Shorts, LinkedIn and Facebook.
Learn More
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