Research & Trends
The Rise of Agentic AI in Marketing: What It Means for Your Business
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Research & Trends
Our own numbers on what small businesses actually spend on marketing tools, and where AI marketing is headed next.
Original research, not a recycled listicle.
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How to use Research & Trends
This is where we publish our own numbers — what small businesses actually spend assembling a marketing stack, and where the broader shift toward agentic AI is heading — instead of restating someone else’s survey. If a claim needs a number, we say where it came from.
These are the two posts most worth linking to from elsewhere, because they are the ones making a claim you can actually check rather than restating conventional wisdom.
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Live pricing pages for platform costs, and standard boutique-agency market rates for the agency comparisons — both cited in each post’s methodology section. Anything we could not verify is left out rather than estimated and presented as fact.
We revisit pricing and platform-capability claims periodically as the market shifts — treat any specific number as accurate as of the post’s stated date, and check a vendor’s current page before relying on an exact figure.
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