Research & Trends
How Many AI Tools Does the Average Small Business Actually Use?
Read
Research & Trends
Our own numbers on what small businesses actually spend on marketing tools, and where AI marketing is headed next.
Original research, not a recycled listicle.
4 articles in this category
All Articles
Which article do I read?
How to use Research & Trends
This is where we publish our own numbers — what small businesses actually spend assembling a marketing stack, and where the broader shift toward agentic AI is heading — instead of restating someone else’s survey. If a claim needs a number, we say where it came from.
These are the two posts most worth linking to from elsewhere, because they are the ones making a claim you can actually check rather than restating conventional wisdom.
- You want to know what small businesses actually spend on marketing tools, platform by platformAI Marketing Platform Benchmark 2026: Wh…
- You want to understand where AI marketing is heading, and what "agentic" actually means in practiceThe Rise of Agentic AI in Marketing: Wha…
- You want the real numbers on whether marketing agencies are shrinking before you hire one — or while you run oneHow Fast Is the Marketing Agency Model A…
- You want the real numbers on how many AI tools small businesses use, and why the surveys disagreeHow Many AI Tools Does the Average Small…
Questions
Before you read on
Live pricing pages for platform costs, and standard boutique-agency market rates for the agency comparisons — both cited in each post’s methodology section. Anything we could not verify is left out rather than estimated and presented as fact.
We revisit pricing and platform-capability claims periodically as the market shifts — treat any specific number as accurate as of the post’s stated date, and check a vendor’s current page before relying on an exact figure.
Free for 2 days