
Research & Trends
Our own numbers on what small businesses actually spend on marketing tools, and where AI marketing is headed next.
Original research, not a recycled listicle.


Marketing Automation Statistics 2026: What the Public Data Says About Teams, Workflows and AI

AI Adoption Among Solopreneurs in 2026: What the Public Data Shows

Agentic AI Marketing News: What Changed in the Last 12 Months

AI-Generated Content Statistics: What the Data Says About the Drafts That Never Get Published

How Many AI Tools Does the Average Small Business Actually Use?

How Fast Is the Marketing Agency Model Actually Shrinking? What the 2026 Numbers Say

AI Marketing Platform Benchmark 2026: What SMBs Actually Spend

The Rise of Agentic AI in Marketing: What It Means for Your Business
How to use Research & Trends
This is where we publish our own numbers (what small businesses actually spend assembling a marketing stack, and where the broader shift toward agentic AI is heading) instead of restating someone else’s survey. If a claim needs a number, we say where it came from.
These are the two posts most worth linking to from elsewhere, because they are the ones making a claim you can actually check rather than restating conventional wisdom.
- You want to know what small businesses actually spend on marketing tools, platform by platformAI Marketing Platform Benchmark 2026: Wh…
- You want to understand where AI marketing is heading, and what "agentic" actually means in practiceThe Rise of Agentic AI in Marketing: Wha…
- You want the real numbers on whether marketing agencies are shrinking before you hire one, or while you run oneHow Fast Is the Marketing Agency Model A…
- You want the real numbers on how many AI tools small businesses use, and why the surveys disagreeHow Many AI Tools Does the Average Small…
- You make plenty of AI drafts but few get published, and want the numbers on whyAI-Generated Content Statistics: What th…
- You want the past year’s agentic AI marketing news in one place: what launched, what stalled and what it means for a small businessAgentic AI Marketing News: What Changed …
- You work alone and want to know how many other one-person businesses really use AI, and for whatAI Adoption Among Solopreneurs in 2026: …
- You want the sourced 2026 numbers on how much marketing work is really automated, and where AI agents actually standMarketing Automation Statistics 2026: Wh…
- You want the sourced numbers on how many people now get their answers from AI search before you change how you writeWhy Answer Engines (Not Just Google) Now…
Before you read on
Live pricing pages for platform costs, and standard boutique-agency market rates for the agency comparisons, both cited in each post’s methodology section. Anything we could not verify is left out rather than estimated and presented as fact.
We revisit pricing and platform-capability claims periodically as the market shifts: treat any specific number as accurate as of the post’s stated date, and check a vendor’s current page before relying on an exact figure.
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